Herbal/Traditional Products in Kenya

Published by: Euromonitor International

Published: Sep. 13, 2012 - 18 Pages


Table of Contents

HERBAL/TRADITIONAL PRODUCTS IN KENYA
Euromonitor International
September 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products: Value 2006-2011
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2006-2011
Table 3 Herbal/Traditional Products Company Shares 2007-2011
Table 4 Herbal/Traditional Products Brand Shares 2008-2011
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2011-2016
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2011-2016
Executive Summary
Weakening Shilling Threatens To Slow Down Economic Growth
Self-medicating Gaining Popularity Amongst More Highly Informed Public
GlaxoSmithKline Continues To Lead
Rise of the Middle Class in the Wake of Global Recession
High Fuel and Production Costs Threaten To Curtail Value Sales Growth
Key Trends and Developments
Political and Economic Changes Boost Kenya's Performance
Urbanisation Helps Drive Sales of Consumer Health
Rising Health Awareness Boosts Growth
Self-medication Grows With Increased Awareness and Availability
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
De-listing Or De-reimbursement
Advertising
Packaging
Labelling
Distribution
Vitamins and Dietary Supplements Registration and Classification
Generics
Definitions
Sources
Summary 1 Research Sources

Abstract

Herbal/traditional dietary supplements accounted for more than half of all sales in this category in 2011 and saw the highest current value growth of 8% due to the perception of their direct benefits to individual consumer health. Furthermore, this category’s growth has overtaken that of local remedies due to the looming uncertainty concerning the latter’s products’ authenticity, given that this category – despite efforts to regulate it by the Pharmacy and Poisons Board – is still prone to...

Euromonitor International's Herbal/Traditional Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Analgesics, Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicated Skin Care, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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