Air Care in India

Published by: Euromonitor International

Published: Sep. 13, 2012 - 37 Pages


Table of Contents

AIR CARE IN INDIA
Euromonitor International
September 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Air Care Fragrances Rankings by Value 2006-2011
Table 4 Air Care Company Shares 2007-2011
Table 5 Air Care Brand Shares 2008-2011
Table 6 Forecast Sales of Air Care by Category: Value 2011-2016
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Dabur India Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 1 Dabur India Ltd: Key Facts
Summary 2 Dabur India Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dabur India Ltd: Competitive Position 2010
Procter & Gamble Home Products Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble Home Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Procter & Gamble Home Products Ltd: Competitive Position 2010
Reckitt Benckiser (india) Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser (India) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Reckitt Benckiser (India) Ltd: Competitive Position 2011
Executive Summary
Home Care Revives and Shows Robust Growth
Traditional Home Care Methods Lose Their Sheen
Hindustan Unilever Continues To Lead, But Faces Competition
Small Grocery Retailers Continues To Dominate Home Care in India
Rural Market Is Expected To Drive Growth
Key Trends and Developments
the Strengthening Foothold of Private Label
the Rural Market Outshines the Urban Market in Terms of Growth
Traditional Methods Are Replaced by Modern Techniques
Small Grocery Retailers Continues To Dominate Retail Sales
Multinationals Bring Their Global Portfolios To India
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
Table 8 Households 2006-2011
Market Data
Table 9 Sales of Home Care by Category: Value 2006-2011
Table 10 Sales of Home Care by Category: % Value Growth 2006-2011
Table 11 Home Care Company Shares 2007-2011
Table 12 Home Care Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Home Care by Category: Value 2011-2016
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 8 Research Sources

Abstract

Air care in India witnessed a significant transformation in recent times. The category was mainly dominated by small local players, whereby traditional offerings such as like agarbatti dominated. However, with the influx of new brands and product innovations and product extensions, air care was one of the fastest growth categories in India in 2011. Consumers were expecting added functionality in products. Huge investment from international players also changed the outlook of the category.

Euromonitor International's Air Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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