Who are Fans and how can brands identify their Fans?

Published by: Youth Research Partners

Published: Aug. 1, 2012 - 14 Pages


Table of Contents

1.Cover
2.Licensing & Copyrights
3.In this briefing
4.Defining a Fan
5.Fans recommend brands to their peers
6.Key characteristics of a Fan
7.Fans love the brand experience, not the brand
8.Measuring the impact of a Fan on business
9.Fans impact revenues directly & indirectly
10.All mobile brands have Fans
11.Products across all categories have Fans
12.Identifying Fans of your brand
13.Use Earned Media metrics to identify Fans
14.Need more insights and data?

Abstract

Fans are key to sustainable youth marketing strategies for mobile and non-mobile brands alike. this briefing will not only help you understand who Fans are but also help you figure out how they impact your business, debunk some of the myths on Fans prevalent in the industry and finally identify your Fans by age and gender groups. The briefing answers 5 key questions on Fans of a brand.

1.What is a Fan?
2.What are the key characteristics of a Fan?
3.How can brands measure the impact of a Fan?
4.Do all brands have Fans?
5.How can brands identify their Fans?

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