Luxury Snapshot Report on Retail Brands, Internet Etailers & Shopping Destinations, 2012

Published by: Unity Marketing Inc.

Published: Jul. 19, 2012 - 91 Pages

Table of Contents

Introduction

Unity Marketing's annual state of the luxury market report

Key Findings

Luxury Tracking Survey Methodology

Figure 1: Survey Sample Income Distribution for Weighting

Figure 2: Real and Weighted Survey Samples, 2008-2011

Luxury Trend Report Included with Luxury Report 2012

Sample Demographics

Income Demographics

Figure 3: Income Demographics, 2008-2011

Net Worth

Figure 4: Net Worth

Gender

Figure 5: Gender

Age Distribution

Figure 6: Age Distribution

Generations

Figure 7: Generations of Affluents

Other Demographic Variables

Figure 8: Marital Status

Figure 9: Home Ownership

Figure 10: Ethnicity

Occupation & Employment

Figure 11 Occupation

Figure 12: Employment

Chapter 1— About the Luxury Market

At the Start of 2012, the LCI Takes a Sharp Turn Down

Figure 13: Luxury Consumption Index (LCI)

Luxury Marketers>> Take Action

This Year in Luxury

Figure 14: Total Luxury Consumer Spending Quarter-to-Quarter 2009 thru 2011

Figure 15: Quarterly Percentage Change in Luxury Consumer Spending 2009 thru 2011

Figure 16: Quarterly Luxury Consumer Spending 2009-2010 by Income Segment

Figure 17: Purchase Incidence Luxury 2009-2011

Future of Luxury Market

Figure 18: U.S. Households by Income

Luxury Marketers: Take Action>>

Demographics of Affluence

Figure 19: Segments within the Top Income Quintile

Figure 20: Average Income of Top Quintile Households

More Demographic Characteristics of Affluent Consumer Market

Diversity among Affluents

Figure 21: Number Affluent Households by Ethnicity

Figure 22: Top 20% Income earners by Ethnicity

Age of Affluence

Figure 23: Income by Age

Figure 24: Number of Consumers in Window of Affluence

Figure 25: Population Projections 25-54 through 2020

Luxury Marketers: Take Action>>

New Luxury Market Paradigm — From Things to Experiences

Figure 26: Source of Greatest Luxury Satisfactions (3Q2011)

Luxury Marketers>> Take Action

Demographic distinctive

Figure 27: Source of Greatest Luxury Satisfactions by Age

Luxury Marketers: Take Action>>

Figure 28: Experience as Source of Greatest Personal Satisfaction by Generation (2011)

Chapter 2 –About the Luxuries Affluent Consumers Purchase and How Much They Spend

Overall Demand for Luxury

Figure 29: Overall Luxury Purchase Incidence (All Affluent Consumers) 2008-2011

>> Luxury Marketers: Take Action

Luxury Purchase Incidence

Figure 30: Luxury Purchase Incidence, 2008-2011

Luxury Consumers’ Average Spending

Figure 31: Average Spending on Luxury, 2008-2011

Figure 32: Change in Spending Detail, 2009-2011

Luxury Spending by Income Segments

Figure 33: Luxury Spending by Income Segment,2009-2011

Luxury Spending by Age Segment

Figure 34: Luxury Spending by Age – 44 and Under and 45 and Over. 2009-2011

Luxury Spending by Gender

Figure 35: Luxury Spending by Gender, 2009-2011

Chapter 3: Retailer Brands

Luxury Shoppers’ Favorite Luxury Department Stores and Mass/Discount Stores

Figure 36: Luxury Store Brand Usage, 2008-2011, including ultra-affluents

Figure 37: Mass & Discount Store brand usage, 2008-2011, including ultra-affluents

Luxury Consumer's Favorite Fashion Boutiques

Figure 38: Fashion Boutique Brands, 2009-2011, including ultra-affluents

Luxury Consumers' Favorite Websites

Figure 39: Internet Website Purchase, 2010-2011, including ultra-affluents

Luxury Consumers' Favorite Home Furnishings Stores & Boutiques

Figure 40: Home Furnishings Store & Boutique Brands, 2011, including ultra-affluents

Jewelry Store Brand Usage

Figure 41: Jewelry Retailers Brand Usage (2011)

Chapter 4: Luxury Consumers’ Shopping Destinations Brands

Most Popular Shopping Destinations for Home Luxury Consumers

Figure 42: Top Destinations for Luxury Home Shoppers

Top Trending Shopping Destinations in Each Home Luxury category

Figure 43: Fastest Growing Destinations among Home Luxury Shoppers by Product Category

Most Popular Shopping Destinations for Personal Luxury Consumers

Figure 44: Top Destinations for Luxury Personal Shoppers

Top Trending Shopping Destinations in Each Personal Luxury category

Figure 45: Fastest Growing Destinations among Personal Luxury Shoppers by Product Category

Abstract

Luxury Snapshot Report on Retail Brands, Internet Etailers & Shopping Destinations, 2012

This report is designed for the busy executive who just needs the latest facts and figures on the stores where luxury customers shop

This new snapshot report gives you an overview of retailer and internet brands patronized by affluent customers, including usage of luxury department stores, mass department stores, home furnishings and furniture stores, fashion boutiques, jewelry stores and internet websites. In addition for home and personal luxuries, luxury consumers favorite and fastest growing shopping destinations are also reported by product category. So if you want to know the fastest growing store in which to sell your particular luxury goods, this report will tell you.

It is based upon details, facts and figures taken from Unity Marketing's Luxury Report 2012: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among more than 5,000 affluent consumers (average income $288,600) conducted throughout 2011 and representative of the 22 million affluent households in the U.S. To provide a perspective on trends in the luxury market, comparative data is also included from 2008-2011.

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