Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

Published by: Euromonitor International

Published: Jul. 25, 2012 - 25 Pages


Table of Contents

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SERBIA
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011
Table 3 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares 2007-2011
Table 4 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares 2008-2011
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Hemofarm Ad in Consumer Health (serbia)
Strategic Direction
Key Facts
Summary 1 Hemofarm ad: Key Facts
Summary 2 Hemofarm ad: Operational Indicators
Company Background
Production
Summary 3 Hemofarm ad: Production Statistics 2011
Competitive Positioning
Summary 4 Hemofarm ad: Competitive Position 2011
Zdravlje-leskovac Pharmaceutical & Chemical Industry in Consumer Health (serbia)
Strategic Direction
Key Facts
Summary 5 Zdravlje-Leskovac Pharmaceutical & Chemical Industry: Key Facts
Summary 6 Zdravlje-Leskovac Pharmaceutical & Chemical Industry: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Zdravlje-Leskovac Pharmaceutical & Chemical Industry: Competitive Position 2011
Executive Summary
Increasing Health Awareness Is A Key Generator of Growth in the Review Period
2011 Is Marked by the Rapid Expansion of Paediatric Products
the Arrival of Private Label in 2011
Increase in the Number of Chemists/pharmacists
Slow and Stable Growth Expected
Key Trends and Developments
International Players Slowly Take Share From Domestic Players
Being Healthy Becomes Trendy
A Shift From Informal To Formal Trade in Dietary Supplements in Serbia
Ageing of the Serbian Population
Adapting Serbian Legislation To EU Standards
Market Indicators
Table 7 Life Expectancy at Birth 2006-2011
Market Data
Table 8 Sales of Consumer Health by Category: Value 2006-2011
Table 9 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 10 Consumer Health Company Shares 2007-2011
Table 11 Consumer Health Brand Shares 2008-2011
Table 12 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 13 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 14 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 8 OTC Healthcare Switches 2009-2011
Definitions
Sources
Summary 9 Research Sources

Abstract

In spite of the fact that cough, cold and allergy (hay fever) remedies have been present in Serbia for decades, these products saw their fastest expansion in the 2000s when international players decided to introduce popular brands such as Strepsils, Fitosept and Fervex to Serbian consumers. These international brands moved the whole category in a positive direction, as their arrival started a serious struggle for consumers’ long term loyalty. Today, the distribution of cough, cold and allergy...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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