Herbal/Traditional Products in Greece

Published by: Euromonitor International

Published: Jun. 21, 2012 - 35 Pages


Table of Contents

HERBAL/TRADITIONAL PRODUCTS IN GREECE
Euromonitor International
June 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products: Value 2006-2011
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2006-2011
Table 3 Herbal/Traditional Products Company Shares 2007-2011
Table 4 Herbal/Traditional Products Brand Shares 2008-2011
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2011-2016
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2011-2016
Apivita SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 1 ApiVita SA: Key Facts
Summary 2 ApiVita SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Summary ApiVita SA: Competitive Position 2011
Korres Natural Products SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 4 Korres Natural Products SA: Key Facts
Summary 5 Korres Natural Products SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Korres Natural Products SA: Competitive Position 2011
Sarantis SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 7 Sarantis SA: Key Facts
Summary 8 Sarantis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Sarantis SA: Competitive Position 2011
Executive Summary
Despite the Recession Consumer Health Grows in 2011
Price Increases, Switches and the 'negative' List Change the Shape of Consumer Health
No Significant Changes Among Leading Consumer Health Players in 2011
Chemists/pharmacies Dominate Value Sales in Consumer Health
Future Performance Relies on Switches and Price Liberation
Key Trends and Developments
Price Increases Trigger Wave of Switches and Subsequent Growth in Consumer Health
Recession Leads To Growing Price Awareness, Yet Quality Remains Decisive Factor in Many Consumer Health Categories
Shrinking Disposable Income Increases Levels of Self- Medication
Focused Positioning and Clear Benefits Rewarded by Consumers
Shrinking Disposable Income Slows Down Momentum of Herbal/traditional Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 10 OTC - Switches 2009-2011
Definitions
Sources
Summary 11 Research Sources

Abstract

Herbal/traditional products in Greece is a consumer health category which seems to be caught between two opposing developments. On the one hand, the current health and wellness trend, which is evident across a wide range of fmcg industries including packaged food and non-alcoholic drinks, continues to benefit herbal/traditional health products. Herbal/traditional products are seen as a safer and more natural way of treating minor illnesses. On the other hand, the grim economic situation in...

Euromonitor International's Herbal/Traditional Products in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Analgesics, Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicated Skin Care, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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