State of Cable and Digital Media 2012 Multicultural Edition

Published by: Horowitz Associates, Inc.

Published: May. 1, 2012 - 80 Pages

Table of Contents

1). Summary of Research Findings

2). Penetration, Bundling, Monthly Spending, and Future Intentions Regarding Telecommunication Services in Urban Homes

2.1 Multichannel Services Penetration

2.2 Internet Services Penetration

2.3 Bundled Services Penetration

2.4 Reported Monthly Spending on Telecommunication Services

2.5 Likelihood to Cancel Services and Reasons

3). Premium and Enhanced Digital TV Services in Urban Homes

3.1 Premium Subscription Penetration

3.2 Enhanced Digital TV Services: Penetration

3.3 Enhanced Digital TV Services: Usage of OD and DVR

3.4 Incidence of Ordering PPV/OD Events

4). TV Viewing, Programming Genres Viewed, and In-Language Viewing in Urban Homes

4.1 Daily TV Viewing

4.2 Frequency of Watching Specific Programming Genres

4.3 Subscription to In-Language Programming

4.4 Watching TV Programs in Other Languages and from Other Countries

4.5 Perception of How Ethnicities Are Represented on TV

5). OTT and Viewing on Alternative Platforms in Urban Homes: On the Computer, on Handheld Devices, and by Streaming Content to the TV

5.1 OTT and Alternative Video Platforms Capability

5.2 OTT and Alternative Video Platforms Usage

5.3 Percentage of TV Viewing that is on OTT or Alternative Platforms

6). Online and Social Media Usage Related to TV Content in Urban Homes

7). Technology Profile in Urban Homes

7.1 Ownership of Electronic Devices

7.2 Cell Phone Profile

7.3 Average Daily Internet Usage

8). Language, Origin, and Demographic Profiles in Urban Homes

8.1 Ethnic Composition in Urban Markets

8.2 Language in Urban Markets

8.3 Profile of Whites (Non-Hispanics)

8.4 Profile of Blacks

8.5 Profile of Hispanics

8.6 Profile of Asians

8.7 Summary Demographic Profile

Abstract

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