Creating The Trust Platform - Facing Consumer Privacy Concerns and Government Regulation

Published by: Jupiter Research Corporation

Published: Apr. 6, 2001 - 34 Pages

Table of Contents

Table of Figures

Significant Issues of Concern for Consumers

Consumer Data Shared with Web Sites by Sector

Number of Internet Privacy and Security Articles in Lexis-Nexis, 1998-2000

Use of Personal Data by Functional Area

Selected Federal Legislation Related to Consumer Trust

Trust Risk Across Industry Sectors

Suggestions for Improving Online Customer Service

Scenarios for Legislation

Factors Affecting Access to Consumer Data

Expansion of Trust Risk

Strategies and Tactics for Building Consumer Trust

Matrix of Platform Options

Sample Set of Site Interactions with Functions and Partners

Privacy Legislation Introduced in the 106th and 107th Sessions of Congress

Abstract

Posting privacy policies alone will not support consumer confidence in online business. Government regulation will throw more sites into the trust risk zone in the next two years. Sites should develop a trust platform initiative that addresses transparency, security, and accountability.

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