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Industry Essentials: Retailing: June 2001

Published by: Jupiter Research Corporation

Published: Jun. 1, 2001 - 4 Pages


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Abstract

Data Insight: Sephora.com's Multifaceted Acquisition Strategy

With much fanfare, in October 1999 European beauty retailer Sephora launched its Web site Sephora.com and a flagship US store in New York City. Since then, Sephora introduced a physical catalog to drive sales and interest in its multibrand beauty shopping experience.

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