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Lessons from GM's Celta - Online Auto Market in Latin America

Published by: Jupiter Research Corporation

Published: May. 2, 2001 - 5 Pages


Table of Contents


Due to format and/or brevity, this product does not have a table of contents.

Abstract

GM Brazil recently announced that it has sold 55 percent of its newest model, the Celta, over the Internet. This Brazilian success story holds clear lessons for the rest of the region.

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