Industry Essentials: Health: April 2001

Published by: Jupiter Research Corporation

Published: Apr. 1, 2001 - 3 Pages

Table of Contents

Abstract

Over the past year, several of the once high-flying commercial consumer health content sites, such as drkoop.com, have watched visitors and ad revenues steadily dwindle. Concurrently, faced with depleted cash reserves, many of these sites have drastically curtailed their marketing campaigns, which have led to decreased visibility and traffic.

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