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Industry Essentials: Health: May 2001Published by: Jupiter Research Corporation Published: May. 1, 2001 - 4 Pages Table of ContentsDue to format and/or brevity, this product does not have a table of contents. AbstractData Insight: Despite Lean Times, Commercial Diet and Fitness Sites Gain Consumers Through Utility and Community
Unlike most of their general health and wellness counterparts, commercial diet and fitness
sites have shown remarkable traction online. Even more striking is that in an environment in
which three out of four respondents to a recent Jupiter Consumer Survey revealed they were
unwilling to pay for online health content, the category leaders have the makings of viable
paid content business models.
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