Jump-Starting Digital Health - The MD Web Site as Catalyst

Published by: Jupiter Research Corporation

Published: Mar. 21, 2001 - 31 Pages

Table of Contents

Table of Figures

Profile of Off-line and Online Seekers of Health Information

Top Ten Consumer Health Sites

Consumers' Current Frustrations with Health Information Online

Consumers' Concern with Online Health Activities

Online Health Advertising Spending, 2000-2005

Types of Health Sites Most Trusted by Consumers

Percentage of MDs with Web Sites and Consumers' Willingness to Switch MDs for Online Interactivity

Physicians' Willingness to Communicate with Patients via E-mail

Consumers' Interest in Conducting Various Activities Online with MDs and Staffs

Consumers Apt to Join in Disease Management Programs at Various Health Sites

Centralized MD Web Site Network

Potential MD Web Site Offerings

Deeper MD Web Site Communications Functionality

MD Web Site Network Winners Partner with Back-End Leaders

Abstract

Consumers' frustration with and distrust of commercial sites are hindering deep health care engagement online. These circumstances unlock opportunities for MD Web site platforms that leverage physicians as trusted brands. Successful MD Web site solutions providers should partner with back-end connectivity leaders; this will provide the means for MD Web sites to create a seamless solution among physicians and patients, offering them a window into the $9 billion addressable market in electronic health transactions by 2005.

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