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Globalization Metrics - Indigenous Sites Dominate Landscape - FrancePublished by: Jupiter Research Corporation Published: Feb. 7, 2001 - 11 Pages Table of ContentsDue to format and/or brevity, this product does not have a table of contents. AbstractTopical Report Volume 3, 2001
The prominence of international (read "American") properties in the French online market has historically been
limited by the relatively late growth of the country's online audience. Most US sites looking to globalize chose
more developed markets such as the UK and Germany over France as European entry points. This resulted in
traditional French companies such as France Telecom and FNAC (a retailer) and start-ups such as
Multimania.com having the time and flexibility to develop winning strategies through trial-and-error, and to
bolster offerings through acquisition. The dominance of native players would never have been possible had
American companies acted aggressively from the start.
This report studies the effects of globalization on the French online market, how local players have fared, and
how necessary and successful multinational properties' efforts at localizing have been. It examines the top 60
Web sites (by monthly visitors) in France for November 2000, excepting instant messaging applications and URL
redirectors, from February 2000 to November 2000. This list was divided among three categories, based on site
origin: multinational (non-localized, foreign site; e.g., MSN.com), localized multinational (e.g., MSN.fr), or indige-nous
to the market (e.g., Wanadoo). Multinational sites were categorized as "localized" if they bore a local URL
address and were presented in the local language. |
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