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Industry Essentials: Entertainment & Media: April 2001

Published by: Jupiter Research Corporation

Published: Apr. 1, 2001 - 3 Pages


Table of Contents


Due to format and/or brevity, this product does not have a table of contents.

Abstract

Data Insight: Movie Studios and Sites Lack Traction with Consumers; Diverse Content and Service Wins

While some studios aggressively create innovative content to promote their films and some view the Web as a good medium to simply advertise their features, there is little continuity and few standout creations from the film industry.

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