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European Consumer Goods Companies Failing to Realize the Potential of Brand Sites

Published by: Jupiter Research Corporation

Published: Feb. 6, 2001 - 4 Pages


Table of Contents


Due to format and/or brevity, this product does not have a table of contents.

Abstract

Many consumer packaged goods companies' first Internet venture was a brand site. After a few flash or shockwave inspired re-launches, most have moved on to explore other online marketing opportunities, leaving their brand sites incomplete and undeveloped.

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