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Branding Online: Finlandia's Bet on Rich Media

Published by: Jupiter Research Corporation

Published: Jan. 31, 2001 - 2 Pages


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Abstract

Finlandia and Brown Forman (Finlandia 's US distributors)contracted ad agency Mezzina Brown to develop an interactive ad campaign for their flagship product, Finlandia Vodka. Advertising vendors Unicast and Vindigo served Superstitial and wireless ads respectively. Third party ad server Adknowledge served online banners while measuring and reporting backend campaign results.

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