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Industry Essentials: Consumer Packaged Goods: April

Published by: Jupiter Research Corporation

Published: Apr. 1, 2001 - 3 Pages


Table of Contents


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Abstract

Data Insight: Rich Media at CPG Sites Engages Users Today, and Will Attract Them Through Advertising in Future

Because most consumer packaged goods companies (CPGs) do not use the Web to drive immediate transactions, they instead focus on creating a memorable on-site experience that impacts a purchase decision off-line.

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