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Industry Essentials: Automotive: April

Published by: Jupiter Research Corporation

Published: Apr. 1, 2001 - 3 Pages


Table of Contents


Due to format and/or brevity, this product does not have a table of contents.

Abstract

Data Insight: Decline in Online Auto Site Usage Signals Uncertain Outlook for Automakers

While auto manufacturers increased their online advertising activity, as measured by impressions, by 64 percent over the past six months, automotive sites collectively experienced a decrease in traffic and gained few new customers during this time period.

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