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Industry Essentials: Automotive: May

Published by: Jupiter Research Corporation

Published: May. 16, 2001 - 3 Pages


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Abstract

Data Insight: Consumers Visit Automotive Sites for Specific Purposes During Buying Cycle, but No Single Player Currently Satisfies All Functional Needs

The recent demise of several pure-play Internet buying services highlights the continued near-term supremacy of the off-line dealer in the automotive buying process. While automotive original equipment manufacturers (OEMs), dealers, and online buying and information services all strive to connect consumers to cars, consumers are confounded by an abundance of online offerings often providing confusing information due to incomplete integration between online and offline channels.

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