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Industry Essentials: Automotive: June

Published by: Jupiter Research Corporation

Published: Jun. 1, 2001 - 2 Pages

Abstract

Case Study: Ford Taps e-Steel's Private Trading Network Technology Solution to Enable Its Steel Procurement Strategy

Ford Motor Company, the second-largest automaker in the world, is the umbrella for many vehicle brands, including Mercury, Lincoln, Volvo, Mazda, Ford, Jaguar, Aston Martin, and Land Rover. Purchasing over four million tons of steel annually, Ford has created a private trading network (PTN), Electronic Raw Materials Acquisition (ERMA), in order to streamline its complex steel resell program.

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