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Streaming Audio Advertising - Forget Eyeballs, Prepare for Eardrums

Published by: Jupiter Research Corporation

Published: Jan. 31, 2001 - 4 Pages


Table of Contents


Due to format and/or brevity, this product does not have a table of contents.

Abstract

Advertisers are perpetually searching for cost-effective methods of reaching consumers. Confronting an unprecedented array of media options, media planners are under pressure to distinguish measurable investments in new media forms from flashy new technology.

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