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eCommerce: B2C ReportPublished by: eMarketer Published: Sep. 1, 2001 - 240 Pages Table of ContentsMethodology The eMarketer Methodology: Making Sense of the Numbers The eMarketer Difference What Benefits Do eMarketer Reports Provide? Defining "Electronic Commerce" I US B2C eCommerce Market Size and Growth II Multi-channel B2C Buying and Selling III US B2C Profitability Picture IV Internet Users and Usage Patterns V The Demand-Side Model: Online Users and Consumers VI Consumer Attitudes and Behavior VII Category Review VIII Online Holiday Shopping IX Bibliography Index of Charts AbstractCustomers are shopping online in record numbers, and e-tailers are being crowded online by brick-and-motor retailers. The B2C Report shows who's winning, who's losing -- and in which categories. It gives B2C revenue estimates through 2004, shows user spending, county by country, and US online shopping by category. Privacy and security issues, customer acquisition and retention strategies and e-commerce barriers - and drivers - are also covered.Why is the eCommerce: B2C Report right for you? Who can benefit from the eCommerce: B2C Report? The report is essential for anyone in the retail industry, on- or offline, including anyone in the travel industry. It is a valuable resource for investment bankers and consultancies working with the retail industry, as well as any advertising agency that seeks US consumer information. The eCommerce: B2C Report covers the following issues, and more: The economic downturn in the US has reduced the pace of business-to-consumer (B2C) expansion. Nonetheless, in its eCommerce: B2C Report eMarketer finds that the soft economy has not completely stunted the growth of the US online buying population. eMarketer predicts that the number of people, age 14 and over, who have purchased something online will grow from 64.1 million in 2000 to over 100 million by 2003. There are two key factors driving this growth: consumers still desire the convenience that e-shopping provides, and multi-channel retailers are bolstering their online presence. Since its March 2001 B2C report, eMarketer has recalculated its predictions to bring you a reality-based view of the US B2C market. US B2C e-commerce revenues will grow from $38.3 billion in 2000 to $54.2 billion in 2001 -- a number that falls into place with other research firms' 2001 estimates.
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