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U.S. K-12 School Products Market Assessment

Published by: Acclaro Growth Partners

Published: Jul. 1, 2001 - 60 Pages


Table of Contents


Introduction


Description of the report


  • Contents
  • Scope



Research timeframe



Introduction to Acclaro Growth Partners


  • Description
  • Contact information
  • Other reports available


Executive summary



U.S. K-12 School Products Market Assessment



Market definition


  • Products included in this report
  • Products not included in this report



Market size analysis

  • Market size, and discussion



Market segmentation analysis, by product

  • Market percentage break-down by product category
  • Discussion of product category segments
  • School supplies, general
  • Back-to-school products
  • Educational materials
  • Planners and organizers
  • School arts and crafts supplies
  • Toys and miscellaneous school-related gift and novelty item

    Market growth analysis
    Discussion of market growth
  • Product segment relative growth chart - year 2000-2001


Supplier participation analysis

  • Market share analysis
  • Competitive assessment



Discussion of distribution channels

  • Retail - chains
  • Direct to institutions and teacher stores
  • School supply distributors and catalogs
  • Independent retailers
  • The Internet



Market profitability assessment

  • Overall market profitability
  • Factors affecting profit margins



Market trends assessment

  • Hot products and licenses
  • Increased emphasis on fashion
  • Increased use of technology in learning environments and products
  • E-commerce
  • School and enrollment growth
  • Back-to-school market


Key factors for successful participation in the market



Opportunities, challenges, implications, and options for
market participants



Disclaimers



Addendum 1


  • Brief overview of key competitors in the school products market.



Addendum 2

  • List of manufacturers serving the school products market and
    products offered.


Abstract

The U.S. K-12 School Products Market Assessment is a comprehensive strategic analysis of the manufacturers' sales market for school and school-related products, including general supplies, back-to-school items, planners and organizers, educational materials, arts and crafts, and toys, gifts and novelty items. It is based on the perspective of manufacturers and suppliers, and therefore, represents the cumulative opinion of key players regarding important issues that face companies serving the market.

This report includes fact and opinion-based information and is presented with charts, discussion, and analysis that describes and assesses the raw data. Issues addressed in this study include:

  • Market size, in dollars, at the manufacturer sales level (total industry sales by manufacturers and U.S. suppliers of school products).
  • Market segmentation by product category.
  • Market growth.
  • Competitors and market shares.
  • Discussion of distribution channels.
  • Profitability trends and expectations.
  • Market trends and dynamics affecting the industry.
  • Key factors for successful participation in the market.
  • Opportunities and challenges facing market participants.
  • Scope.

The information in this study pertains to the U.S. market for school products only. Issues that are addressed in the present refer to the calendar year 2001; this study also addresses past and future trends and growth patterns for three years prior and the foreseeable future.

The information in this study is derived from the perspective of manufacturers and suppliers of school and school-related products, and it does not include retail data (e.g., point-of-sale data) or consumer information (e.g., focus groups, mail surveys, etc.), unless otherwise noted in the report. Please see the market definition on page eight for a list of product categories that are included and not included as part of this market assessment.

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