State of Cable and Digital Media Multicultural 2011

Published by: Horowitz Associates, Inc.

Published: May. 1, 2011 - 94 Pages


Table of Contents


1) Summary of Research Findings

2) Census Highlights

3) Penetration of Telecommunication Services

3.1 Mutlichannel Services in Urban Homes

3.2 Penetration of Digital TV Services in Urban Homes

3.3 Internet Services in Urban Homes

3.4 Internet Speed that Matches Need and Usage

3.5 Telephone Services in Urban Homes

3.6 Bundled Services Penetration in Urban Homes

3.7 Reported Monthly Spending on Telecommunication Services in Urban Homes

4) Future Intentions Regarding Telecommunication Services

4.1 Plans Regarding Multichannel TV Services

4.2 Potential for Limited Channel TV Package

4.3 Likelihood to Cancel Landline Phone Service

4.4 Likelihood to Subscribe to Cell Phone Service From Cable Company

5) TV Viewing and Programming: Genres Viewed, Premium, In-Language Viewing

5.1 Daily TV Viewing in Urban Homes

5.2 Frequency of Watching Specific Programming Genres

5.3 Premium Channels in Urban Homes

5.4 In-Language TV Viewing in Urban Homes

6) Usage of Digital TV Services: On Demand, DVR, and HDTV

6.1 Usage of Digital TV Services in Urban Homes

6.2 Usage of PPV/MOD in Urban Homes

6.3 Usage of HD Services in Urban Homes

7) Broadband Video: On the Computer, on Handheld Devices and Streamed to the TV

7.1 Broadband Video Capability in Urban Homes

7.2 Broadband Video Usage in Urban Homes

7.3 Channels No Longer Necessary Because They Are Available Online

7.4 Interest in Accessing Programming from Multichannel Provider Online in Urban Homes

8) Technology Profile

9) Language, Origin, and Demographic Profiles

Abstract

Annual survey that focuses on the TV, broadband, and mobile video consumption of urban, multicultural consumers, including demand for in-language and culturally relevant content.

Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials.

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