Multiplatform Content & Services: Multicultural 2010

Published by: Horowitz Associates, Inc.

Published: Oct. 1, 2010 - 66 Pages


Table of Contents

Multiplatform Content and Services 2010 - Background and Methodology


1). Summary of Research Findings


2). Internet Access at Home and on Other Devices/Locations, and Usage

2.1 Internet Access at Home

2.2 Internet Access on Other Devices/Locations

2.3 Internet Usage: Average Number of Weekly Hours

2.4 Internet Usage: Frequency of Specific Usage

2.5 Owning Personal Websites and Blogs

3). Viewing TV Content on the Computer and Mobile Platforms

3.1 Ownership of Mobile Platforms with Video Capability

3.2 Viewing of TV Content on Alternative Platforms

3.3 Types of TV Content Viewed on the Computer

3.4 Types of TV Content Viewed on Handheld Devices

3.5 Circumstances of Watching TV Content on Handheld Devices

4). Watching TV Content on TV Set Using Alternatives to Multichannel Subscription

4.1 Penetration and Usage of Alternative Services/Devices to Watch TV Content on TV Without Multichannel Subscription

4.2 Usage of Alternative Devices for Watching TV Content on TV Set Other than Multichannel Services

5). The Impact of Alternative Platforms on TV Viewing and Subscription

5.1 Viewing on TV Sets vs. Alternative Platforms

5.2 The Impact of Alternative Platforms on TV Subscription

5.3 The Impact of Online Video Subscription Services on TV Subscription

6). Interest in Internet Features on the TV

6.1 Potential Use of Internet Services/Functions on TV Set

7). 3D Technology: Exposure and Interest

7.1 Incidence of 3D Exposure

7.2 Penetration of 3D TV Sets and Interest

8). Television, Telephone, and Technology Profile of Internet Users

8.1 Television Profile: Multichannel TV Services

8.2 Television Profile: TV Hardware in the Home

8.3 Television Profile: Genres Watched

8.4 Telephone Profile: Telephone Services

8.5 Telephone Profile: Plans for Canceling Landline

8.6 Handheld and Technology Profile

9). Demographic Profile of Multicultural Internet Users

8.1 Demographic Profile


Abstract

The Multiplatform Content & Services: Multicultural 2010 report takes an in-depth look at usage of broadband-enabled content and services, with a focus on the consumption of branded, television content online among African American, Hispanic and Asian high speed Internet users. The report also covers usage of mobile devices, including cell phones/ Smartphones/PDAs, iPods, and PSPs to access broadband and video content on the go among multicultural audiences. This year, we have added a section about 3D technology (including exposure and interest).

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