TLL's Licensed Property Benchmarking Survey

Published by: EPM Communications Inc

Published: Jun. 1, 2001 - 86 Pages

Table of Contents

Part I: Corporate And Fashion Brands

Apparel and Accessories Brands and Designers

Retail Sales of Licensed Merchandise Based on Individual

Apparel/Accessories Brands, by Sales Level

Apparel/Accessories Brands Available for Licensing, by Style/Segment

Retail Sales of Licensed Merchandise Based on Individual

Apparel/Accessories Brands at Various Sales Levels, by Segment/Style

Brands vs. Designers as a Percentage of Apparel/Accessories Brands

Available for Licensing

Retail Sales of Licensed Merchandise Based on Apparel/Accessories

Properties at Various Sales Levels, Designer Name vs. Brand

Automotive Brands

Retail Sales of Licensed Merchandise Based on Individual Automotive

Properties, by Sales Level

Automotive Properties Available for Licensing, by Type of Vehicle

Automotive Properties Available for Licensing, by Country of Origin

Food and Beverage Brands

Retail Sales of Licensed Merchandise Based on Individual Food/Beverage

Properties, by Sales Level

Food/Beverage Properties Available for Licensing, by Type of Food/Beverage

Footwear Brands

Retail Sales of Licensed Merchandise Based on Individual Footwear

Brands, by Sales Level

Footwear Brands Available for Licensing, by Style of Shoe

Retail Sales of Licensed Merchandise Based on Individual Footwear

Brands at Various Sales Levels, by Style of Shoe

Health and Beauty Brands

Retail Sales of Licensed Merchandise Based on Individual Health/Beauty

Brands, by Sales Level

Health/Beauty Properties Available for Licensing, by Type of Brand

Home-Related Properties

Home-Related Properties Available for Licensing, by Type of Property

Retail Sales of Licensed Merchandise Based on Individual Home-Related

Properties, by Sales Level

Magazine Brands

Retail Sales of Licensed Merchandise Based on Individual Magazine

Brands, by Sales Level

Magazine Properties Available for Licensing, by Circulation

Retail Sales of Licensed Merchandise Based on Individual Magazine

Properties at Various Sales Levels, by Circulation of Publication

Magazine Properties Available for Licensing, by Frequency of Publication

Retail Sales of Licensed Merchandise Based on Individual Magazine

Properties at Various Sales Levels, by Frequency of Publication

Magazine Properties Available for Licensing, by Genre of Publication

Media Brands

Media Brands Available for Licensing, by Type of Property

Retail Sales of Licensed Merchandise Based on Individual Media Brands

Available, by Sales Level

Retail and Restaurant Brands

Retail Sales of Licensed Merchandise Based on Retail Brands, by Sales Level

Retail Brands Available for Licensing, by Type of Retailer

Retail Brands Available for Licensing, by Number of Outlets

Retail Sales of Licensed Merchandise Based on Individual Retail Brands

at Various Sales Levels, by Number of Outlets

Retail Brands Available for Licensing, by Sales of Core In-Store Products

Retail Sales of Licensed Merchandise Based on Individual Retail Brands,

by In-Store Sales of Core Products at Various Sales Levels

Sporting Goods Brands

Retail Sales of Licensed Merchandise Based on Individual Sporting Goods

Brands, by Sales Level

Sporting Goods Properties Available for Licensing, by Type of Sport

Part II: Sports And Entertainment Entities

Celebrities and Estates

Retail Sales of Licensed Merchandise Based on Individual Celebrity and

Estate Properties, by Sales Level

Celebrity and Estate Properties Available for Licensing, by Type of Celebrity

Retail Sales of Licensed Merchandise Based on Individual

Celebrity/Estate Properties at Various Sales Levels, by Type of Celebrity

Celebrities vs. Estates as a Percentage of Celebrity and Estate Properties

Available for Licensing

Colleges and Universities

Retail Sales of Licensed Merchandise Based on Individual College and

University Properties, by Sales Level

Retail Sales of Licensed Merchandise Based on Colleges and Universities

at Various Sales Levels, by Total NCAA Team Championships

Retail Sales of Licensed Merchandise Based on Individual Colleges and

Universities at Various Sales Levels, by Enrollment

Film Properties

Retail Sales of Licensed Merchandise for Individual Film Properties

Available, by Sales Level

Film Properties Available for Licensing, by MPAA Rating

Retail Sales of Licensed Merchandise Based on Individual Film Properties

Available at Various Sales Levels, by MPAA Rating

Retail Sales of Licensed Merchandise Based on Film Properties Available

at Various Sales Levels, Live Action vs. Animation

Retail Sales of Licensed Merchandise Based on Film Properties Available

at Various Sales Levels, Franchise- vs. Non-Franchise-Based

Retail Sales of Licensed Merchandise Based on Film Properties Available

at Various Sales Levels, Franchise Following vs. No Franchise Following

Retail Sales of Licensed Merchandise Based on Film Properties Available

at Various Sales Levels, by Number of Years Available

Retail Sales of Licensed Merchandise Based on Film Properties Available

at Various Sales Levels, by Domestic Box Office Total

Music Based Properties

Total Retail Sales of Licensed Merchandise Based on Individual Music

Properties Available, by Sales Level

Music Properties Available for Licensing, Current vs. Former Acts

Music Properties Available for Licensing, by Genre

Retail Sales of Licensed Merchandise Based on Individual Music

Properties Available at Various Sales Levels, by Genre

Sports Leagues and Associations

Retail Sales of Licensed Merchandise Based on Sports Properties, by Sales Level

Sports Properties Available for Licensing, by Type of Sport

Television Properties

Retail Sales of Licensed Merchandise Based on TV Properties Available,

by Sales Level

TV Properties Available for Licensing, Franchise- vs. Non-Franchise-Based

Retail Sales of Licensed Merchandise Based on TV Brands Available, at

Various Sales Levels, Franchise-Based vs. Non-Franchise-Based

TV Properties Available for Licensing, by Distribution Venue

Retail Sales of Licensed Merchandise Based on TV Brands Available, at

Various Sales Levels, by Distribution Venue

TV Properties Available for Licensing, by Average Viewership Rating

Retail Sales of Licensed Merchandise Based on TV Brands Available, at

Various Sales Levels, by Average Viewership Rating

Toy Characters and Brands

Retail Sales of Licensed Merchandise Based on Individual Toy Properties

Available, by Sales Level

Retail Sales of Licensed Merchandise Based on Individual Toy Properties

Available, at Various Sales Levels, by Type

Retail Sales of Licensed Merchandise Based on Individual Toy Properties

Available, at Various Sales Levels, Brand vs. Character

Retail Sales of Licensed Merchandise Based on Individual Toy Properties

Available, at Various Sales Levels, Entertainment Support vs. No

Entertainment Support

Retail Sales of Licensed Merchandise Based on Individual Toy Properties

Available, at Various Sales Levels, by Number of Years Licensed

Retail Sales of Licensed Merchandise Based on Individual Toy Properties

Available, at Various Sales Levels, by Target Audience

Part III: Non-Profit, Literary And Art Properties

Art and Artists

Retail Sales of Licensed Merchandise Based on Individual Art Properties

Literary Properties (Books, Comic Books, Comic Strips)

Retail Sales of Licensed Merchandise Based on Individual Literary

Properties Available for Licensing, by Sales Level

Literary Properties Available for Licensing, by Type of Property

Retail Sales of Licensed Merchandise Based on Individual Literary

Properties Available, at Various Sales Levels, by Type of Property

Literary Properties Available for Licensing, Entertainment Support vs. No

Entertainment Support

Retail Sales of Licensed Merchandise Based on Literary Properties

Available, at Various Sales Levels, Entertainment vs. No Entertainment

Literary Properties Available for Licensing, by Number of Years Available

Retail Sales of Licensed Merchandise Based on Literary Properties

Available, at Various Sales Levels, by Number of Years Licensed

Museums

Retail Sales of Licensed Merchandise Based on Museums, by Sales Level

Museum Properties Available for Licensing, by Type of Museum

Museum Properties Available for Licensing, by Number of Annual Visitors

Non-Profit Organizations

Retail Sales of Licensed Merchandise Based on Individual Non-Profit

Organizations, by Sales Level

Non-Profit Properties Available for Licensing, by Type of Organization

Retail Sales of Licensed Merchandise Based on Individual Non-Profit

Properties at Various Sales Levels, by Organization Type

Retail Sales of Licensed Merchandise Based on Individual Non-Profit

Properties at Various Sales Levels, by Number of Members

Abstract

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