U.S. Fat Replacers Markets

Published by: Frost & Sullivan

Published: Jun. 1, 2001

Table of Contents

• Executive Summary
  
  
  
  • Market Overview
    
  • Major Research Findings
    
  
  
• Total Market
  
  
  
  • Overview and Introduction
    
  • Forecasts, Trends and Competitive Structure
    
  • Market Engineering Awards
    
  
  
• Carbohydrate-Based Fat Replacers
  
  
  
  • Overview and Introduction
    
  • Forecasts, Trends and Competitive Structure
    
  • Starch-Based Fat Replacers
    
  • Hydrocollid-Based Fat Replacers
    
  
  
• Protein-Based Fat Replacers
  
  
  
  • Overview and Introduction
    
  • Forecasts, Trends and Competitive Structure
    
  
  
• Fat-Based Fat Replacers
  
  
  
  • Overview and Introduction
    
  • Forecasts, Trends and Competitive Structure
    
  
  

• Table of Figures
  
• Table of Charts
  

Abstract

More and more consumers are buying healthy foods in their quest to reduce their overall fat intake. As fat replacer producers have learned, the public's taste buds often supercede their drive for nutritional lifestyles. General disappointment with the lack of taste of fat-free products is restraining demand for fat replacers and participants must keep flavor a high priority to capitalize on this potentially lucrative field. This Frost & Sullivan report analyzes the markets for major types of fat replacers, including carbohydrate-, protein-, and fat-based fat replacers. By evaluating drivers and restraints and providing expert forecasts, this report gives its users an insightful guide to an expanding industry.

Participants Must Overcome Negative Publicity About Olestra to Maximize Market Share

Introduced in 1996, Olestra is a fat-based fat replacer approved for use in savory snacks such as potato chips and crackers. Thought to have great potential, clinical tests found that Olestra consumption reduced absorption of important nutrients and could cause abdominal symptoms in some consumers. Consequently, the Olestra market plummeted. Now participants are faced with managing the backlash against similar products.

"Consumer awareness of the possible side effects of Olestra has negatively affected the sales of Salatrim, another fat-based fat replacer," says the research's author. Not only must companies develop products that are free of these potential problems, they must also allay concerns over current products. This analysis, which tracks industry trends and identifies challenges, can help your company anticipate and overcome obstacles ahead.

Support from Health Organizations Strengthens Fat Replacer Cause

One means of overcoming consumer concerns is through positive support from well-known health organizations. "The American Dietetic Association (ADA), the American Institute for Cancer Research (AICR), the International Food Information Council (IFIC), and the Calorie Control Council (CCC) promote fat replacers as a way to help consumers moderate fat intake," says the author.

Working with health organizations to strengthen the credibility of fat replacers should help win over consumers and sustain industry growth over the long term. By assessing the impact of trends on the marketplace and identifying winning strategies, this report will enable current participants and prospective entrants to develop an effective business plan.

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