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European Automotive Telematics System and Service MarketPublished by: Frost & Sullivan Published: May. 1, 2001 Table of Contents
AbstractThe Race Is On To Connect With The ConsumerAs leading European automobile manufacturers continue to battle for every available percent of available market share, they are increasingly arming their vehicles with sophisticated new technologies. Several manufacturers are implementing telematics, which fuse wireless telecommunications and information technology. Telematics facilitate an interactive exchange of data over wireless networks, bringing key information to consumers. By offering a range of innovative, integrated telematic technologies, from onboard navigation systems to remote vehicle diagnostics, market participants hope to differentiate their products from their competitors. This Frost & Sullivan report analyses the markets for both telematics hardware systems and telematics services. By tracking key trends and providing expert forecasts, this study provides an insightful guide to this exciting and vibrant field. Wireless Technologies Set New Standards, Expand Multimedia Applications Automotive telematics is where the industrial age meets the information age. It is an essential fusion of telecommunications and information technology within the setting of the automobile. "Third-generation telecommunications technology should enhance the scope of services that companies can offer to drivers through the telematics system, particularly with respect to off-board multimedia," states the research's author. The move to the Third-Generation (3G) systems will involve packed-based, Internet protocol networks, allowing faster data transfer and improved telematics offerings. This comprehensive report offers detailed evaluations of the potential use of 3G solutions and other nascent technologies. With such an in-depth guide to the field, your company can optimize development efforts and ultimately maximize gains. Raising Awareness Must Remain A Top Priority For Market Winners "An overall increase in the development of wireless technologies and the proliferation of mobile telephones and services will bolster awareness amongst customers of the technologies enabling telematics systems," says the author. "Increased awareness is likely to lead to increased demand for telematics systems in the long term."
Nevertheless, market participants must remain aggressive in their campaigns to keep automotive telematics in consumer consciousness. Personal selling will be an important factor in enhancing penetration for telematics hardware and services. This study identifies challenges and offers effective strategic recommendations, helping your company develop a successful plan. |
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