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Published by: eMarketer
Published: May. 1, 2001 - 151 Pages
Table of Contents
Methodology
I Overview
A. What Is eMail Marketing?
B. Why Is eMail Marketing Effective?
II Market Revenues
A. Total Revenues
B. eMail Advertising Revenues
C. Other Revenues
III Corporate Penetration
IV eMail Users
A. Number and Growth of eMail Users
B. Number and Growth of eMail Boxes
C. User Profile
V eMail Volume
A. Total eMail Volume
B. Permission eMail
C. Spam
D. Volume per User
E. eMail Overload
VI Techniques & Strategies
A. Introduction: Objectives before Tactics
B. Customer Relationship eMail
C. Unsolicited Commercial eMail
D. Permission Marketing
E. Opt-In vs. Opt-Out
F. Outsourcing eMail Marketing Services
G. Opt-In eMailing Lists
H. Incentive-Based Programs
I. Presentation Formats: Text vs. HTML
J. Frequency and Timing of eMail Campaigns
K. Viral Marketing
L. Personalization
M. Integrating eMail within Marketing/Media Mix
N. eMail Newsletters
O. Rich Media/Enhanced Features
P. Wireless eMail
Index of Charts
AbstracteMail is the most popular online activity among internet users, both at home and at work. This creates a prime marketing opportunity, for both large and small businesses. Marketers can use e-mail to "get in front of" customers and prospects in a more concrete and forceful way. Where is this vehicle going and how can you reap the benefits? The new eMail Marketing Report answers these questions and more.
Topics covered in the eMail Marketing Report include:
Projections covering the size of the e-mail marketing market through 2005
Marketing campaign costs and ROI measurements
Leading opt-in list categories
Net users' attitudes toward e-mail and e-mail advertising
Demographics on people using e-mail today and tomorrow
The eMail Marketing Report presents the numbers in comparative charts showing you figures from leading research firms worldwide, so you get an unbiased look at the numbers before you make your next strategic marketing plan.
Get Full Details About This Report >>
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