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Promotional Sponsorship

Published by: Global Industry Analysts

Published: Mar. 1, 2001 - 3 Pages


Table of Contents


PROMOTIONAL SPONSORSHIP

a. Outlook

b. Market Trends

c. Sporting Events - The Biggest Revenue Earners

d. Entertainment Sponsorship - A League of its Own



LIST OF EXHIBITS



1. Promotional Corporate Sponsorships in North America: Annual Estimates/Projections for 1999-2005

2. North American Promotional Sponsorship Market: Annual Estimates/Percentages for 1999-2005, by Property

3. North American Promotional Sponsorship Market: Percentage Breakdown for 1999 & 2005, by Property

4. North American Sporting Event Sponsorships: Percentage Breakdown by Events

5. North American Promotional Sponsorship: Percentage Breakdown of the Top Five Biggest Sponsors









Abstract

The report analyzes the North American market for Promotional Sponsorship. Annual market estimates and projections are presented in dollars and growth rates for the years 1999 through 2005. Market shares by key competitors are presented in dollars and relative percentages. Report analyzes the following product segments separately - Sporting event sponsorship and non-sporting event sponsorship. Data is presented in table, chart, and graph form. Key factors affecting the marketplace such as occurrence of major global sporting events and the growing popularity of non-sporting event sponsorship are also addressed. Key drivers are outlined.

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