U.S. Sports and Fitness Nutrition Markets

Published by: Frost & Sullivan

Published: Mar. 1, 2001

Table of Contents

• Executive Summary
  
  
  
  • Market Overview
    
  • Research Findings
    
  
  
• Total Market
  
  
  
  • Overview and Introduction
    
  • Major Findings
    
  • Major Trends and Recommendations
    
  • Market Engineering Awards
    
  
  
• Energy and Nutrition Bar Market
  
  
  
  • Overview and Introduction
    
  • Major Findings
    
  • Major Trends and Recommendations
    
  
  
• Meal Replacements Market
  
  
  
  • Overall Meal Replacements Market
    
  • Meal Replacement Bar Market
    
  • Ready-To-Drink Shakes
    
  • Meal Replacement Powders
    
  
  
• Protein Powders Market
  
  
  
  • Overview and Introduction
    
  • Major Findings
    
  • Major Trends and Recommendations
    
  
  
• Creatine Market
  
  
  
  • Overview and Introduction
    
  • Major Findings
    
  • Major Trends and Recommendations
    
  
  

Abstract

Over the past decade, Americans' desire to improve their physical fitness has spurred the growth of the U.S. sports and fitness nutrition markets. The surge in popularity of these bars, drinks and supplements has been driven by the health and energy benefits they offer. Improvements in taste and texture, along with increased health benefits, will promote continued consumer acceptance.

This detailed research from Frost & Sullivan provides an in-depth analysis of the energy and nutrition bars, meal replacement, protein powder, and creatine segments of these markets. It provides market opportunities and forecasts that will enable your company to increase market share.

Clinically-Proven Products Enhance Differentiation

With so many similar products on the market, it is difficult to maintain a strong brand awareness among consumers. Manufacturers can increase their market share through unbiased, clinical trials and data proving their products provide distinct health/performance benefits over the competition.

"There is not a great deal of scientific information available that supports claims offered by many newer products," states the author of this research. "Product development cycles need to be short, but performance claims still need to be backed by scientific research."

Mass Distribution Channels Boosts Consumer Base

Average consumers, instead of athletes, comprise the main purchasing segment for these products. Therefore, mass merchandisers, such as grocery and drug stores, account for the majority of sales. Companies need to get their products on the shelves of such stores to sustain future growth. "Opportunities for sustainable growth will depend on satisfactory expansion into supermarket shelves, grocery and drug stores," states the analyst.

To take advantage of key market opportunities, your company needs the detailed intelligence Frost & Sullivan can provide. By supplying the most up-to-date information available, this research can help you design strategies for future success.

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.