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MoneyLine: Taking Traditional Content & Trading Business into the E-Commerce EraPublished by: TowerGroup Published: Aug. 1, 2000 - 12 Pages Table of ContentsHighlights Vision Background MoneyLine Systems MoneyLine's Strengths and Challenges Moneyline Partnerships Conclusion AbstractElectronic delivery of trade execution and content has overwhelmed all other broker initiatives in the past two years. Indeed, the die has been cast for a brokerage world where the separation of the production and distribution aspects of business is clear. In an environment so dependent on effective connectivity, partnerships between producers and distributors are critical to enable users to gain access to the best products and to easily review offerings and content from multiple sources.Thus, it has become increasingly important for purveyors of financial content and electronic trading services to strike an alliance with the right distributors. Since late 1998, Moneyline has distinguished itself as both an effective distributor of content and a reliable provider of the technology required to facilitate e-commerce delivery. Its partners include such diverse businesses as Garban-Intercapital, GovPx, Market Axess, Thomson's ILX InFInity, and SunGard Energy Systems. This TowerGroup Research Note reviews MoneyLine's business model and assesses the firm's ability to continue its growth.
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