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Published by: Marketdata Enterprises Inc.
Published: Mar. 1, 2001 - 47 Pages
Table of Contents
Summary of Market Developments Since May 2000
Discussion of major developments - New IRS rules/deductions for diet
programs, OTC sales of diet pills soar, MetabolifeIntl. enters shakes
mkt./runs TV ads/cuts prices, high-protein/lo-carb plans strong, Nutrisystem
buys Sweet Success line, prescription diet drug sales at $422 million/flat
growth, more…
Overview of The Major Market Segments
$ Size of U.S. weight loss market--value for 8 segments (1998, 1999, 2000,
2001F - diet soft drinks,
artificial sweeteners, health clubs, commercial chains, medical programs,
low-cal entrees, meal
replacements, diet books).
Discussion of fast/slow-growth segments, reasons.
Advertising trends, fads & fraud diets, profiles of 4 current diet
infomercials, Metabolife TV campaign.
Demographics - Number of Dieting Americans & How they Diet
Results of 2000 survey by Calorie Control Council (dieting attempts,
methods, trends)
Estimated of no. of dieters today vs. 1998, 1996., number dieting by:
commercial programs, diet pills,
meal replacements, medical programs, etc., Obesity - discussion of
reasons WHY we are fatter than
ever (Marketdata opinions), Table: % of people obese in 1998, incr. since
1991, by state.
Commercial Weight Loss Programs - Status Report
Analysis of mkt. segment, estimated sales by top 8 franchise systems in
2000, 2001 forecast,
Profiles of … Wt. Watchers, Jenny Craig, Nutrisystem, Health Mgmt. Group
(Diet Center, Physicians
Wt. Loss, Form You 3) -- actual/estimated sales, no. of centers, new
programs for 2001, mgmt.
changes, websites, marketing plans.
Meal Replacements & Appetite Suppressants Market: Retail vs. Multi-Level
Channels
Status of mkt. segment, 1999-2000 sales (by type store, brand name) - Chain
Drug Review data
Tables: sales of OTC diet pills & meal replacements, by channel, by brand -
1999, 2000
Analysis of total market, share by retail stores vs. multi-level marketers
such as Metabolife, Herbalife,
Marketdata estimates of sales, why multi-level now outpaces retail
stores, infomercials' sales
In-depth profiles of: Metabolife Intl., Herbalife Intl. (2000 sales)
Analysis/status report of explosion of ephedrine-based OTC diet pills
market, brands, sales.
The Lo-Calorie Dinner Entrees Market
Analysis of segment $ size, growth over past year, discussion of Wt.
Watchers, Lean Cuisine, Healthy
Choice brands, Table: total $ sales 1994-2001F and $ sales for major
entree brands (1999).
The Diet Soft Drinks & Artificial Sweeteners Market
Discussion of mkt. trends, peak in diet soda sales, competition from other
drinks, size of total soft drink
1999-2000, Marketdata estimates for diet share for 2000-2001.
Tables: All soft drinks vs. diet soft drinks share: 1988-99 (Beverage
Digest), Consumption of diet/all
soft drinks by yearly gallons per capita (1984-99), All liquids consumed
by type.
Medically Supervised Weight Loss Programs - A Status Report
Performance of 5 main medical segments: low & moderate cost hospital plans,
VLCDs, Rx drugs,
VLCDs, RD & MD programs - $ values 2000, 2001F
In-depth status of VLCD programs (performance/outlooks by HMR, Medifast), $
sales 1997-2001F
Discuss. of the Phentermine shortage, Rx obesity $ drug sales - by 14
drugs, by class: 1995-2000
Reference Directory of Leading Weight Loss Companies, Trade Groups,
Consultants
AbstractThis new Marketdata report is an overview or status report that presents a preview of the year 2001 "diet season" in the U.S. It's an update and condensed version of the more detailed 340+ pp. Marketdata study released in May 2000. The report covers the following:
- Emerging dieter trends and attitudes - why Americans are fatter than ever.
- Major market developments since Summer 2000 - what types of diet programs & products are doing well/not so well and why. Overall industry growth expectations.
- New IRS rules that allow for tax deductions for weight loss programs
- Commercial weight loss centers (their new programs, products & latest developments, strategies, number of centers, 1999-2000 sales) for: Weight Watchers, Jenny Craig, Nutri/System, Physicians Weight Loss, Diet Center ) ranked 2000 revenues of top chains.
- Meal replacements & non-prescription diet pills markets—a status report of 2000 sales, brand/competitor market shares (Slim-Fast, Sweet Success, others), retail vs. multi- level marketing channels, profile of Metabolife . The boom in OTC diet pills, - why sales were up 90% in 2000!
- Medical weight loss programs - why modified fasting or "VLCD" plans continue to grow to 2001 market size and outlook by the leaders.
- Prescription diet drugs market - analysis of the top 15 drugs, Rxs written, 2000 Dollar value, analysis of Phentermine shortage and Adipex-P.
- Diet soft drinks & artificial sweeteners market - status report, soft drink consumption trends.
Includes 1998, 1999, and 2000 estimates and 2001 forecasts for the dollar value of each of the 8 main weight loss industry segments.
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