New Media Marketing

Published by: Key Note Publications Ltd

Published: Nov. 1, 2000 - 70 Pages

Table of Contents

1. Market Definition

• Introduction
  
• Market Sectors
  
• Internet
  
• Intranets
  
• Electronic Kiosks
  
• Interactive Television
  
• Techniques
  
• Banner Advertising
  
• Interstitial
  
• Microsites
  
• Pop-Up
  
• Portal
  
• Rich Media
  
• Sponsorship
  
• Market Position
  
• Market By Sector ($Bn), 1999
  
• Market Trends
  
• Consolidation And Partnerships
  
• Full Service Agencies
  
• Integration

2. Market Size

• The Total Market
  
• Growth Factors
  
• Market Size
  
• By Internet-Related Billings
  
• Agencies (£M), 1997-1999
  
• By Retail Sales
  
• E-Commerce (£M), 1996-1999
  
• By Online Advertising
  
• Market By Value (£M), 1996-1999
  
• The International New Media Industry

3. Industry Background

• Recent History
  
• Industry Concentration
  
• Trade Associations
  
• Advertising Association
  
• Agencies
  
• Communications Specialists
  
• Direct Marketing Association
  
• Incorporated Society Of Advertisers
  
• Interactive Media In Retail Group
  
• Interactive Advertising Association

4. Competitor Analysis

• The Marketplace
  
• Billings (£M), 1999
  
• Major Players
  
• Agency.Com Ltd
  
• Akqa New Media Ltd
  
• Bluewave Ltd
  
• Bmp Interaction Ltd
  
• Ccg.Xm Ltd
  
• Circle.Com Ltd
  
• Clarity Proxicom/Clarity Ibd Ltd
  
• Deepend London Ltd
  
• Grey Interactive Services Ltd
  
• Hard Reality Ltd
  
• Head New Media Ltd
  
• The Hub Ltd
  
• Hyperlink Interactive Ltd
  
• Icon Medialab
  
• Lateral
  
• Modem Media (Uk) Ltd
  
• Oasis Communications Ltd
  
• Ogilvyinteractive Ltd
  
• Organic London
  
• Pres.Co
  
• Quidnunc
  
• Razorfish Ltd
  
• Revolution Ltd
  
• Rufus Leonard Ltd
  
• Syzygy Ltd
  
• Zentropy Partners Uk Ltd
  
• Zinc Ltd

5. Strengths, Weaknesses, Opportunities And Threats

• Strengths
  
• Weaknesses
  
• Opportunities
  
• Threats

6. Buying Behaviour

• Internet In The Uk
  
• Websites, 1999
  
• User Profile

7. Current Issues

• Expenditure
  
• Analysing Site Usage
  
• The Internet And Radio
  
• New Media Activity
  
• Market Issues
  
• Escalating Costs
  
• Convergence

8. Forecasts

• Introduction
  
• Factors Influencing The Market
  
• Forecasts 2000 To 2004
  
• By Internet-Related Billings
  
• (£M), 2000-2004
  
• By Retail Sales
  
• Through E-Commerce (£Bn), 2000-2004

9. Further Sources

• Associations
  
• Periodicals
  
• Directories
  
• General Sources
  
• Bonnier Information Sources
  
• Government Publications
  
• Other Sources
  
• Key Note Research

Abstract

New media marketing is concerned with providing companies, organisations and brands with a new media presence through websites, interactive advertising and electronic commerce (e-commerce) facilities. There is a growing role for Internet-based advertising and an emerging market in interactive advertising as digital TV gains in importance in the UK. New media agencies are chiefly concerned with, on the one hand, providing companies with the ability to benefit from the functionality of the new technologies available to them and, on the other hand, to ensure that their Internet presence is professional. New media marketing agencies then clearly overlap with other related sectors, including corporate communications, advertising, brand developments, direct marketing, data gathering and design. The established advertising agencies have paid particularly close attention to new media, as clients are now seeing their Internet presence as part of their overall public persona and media relationship.

The overlapping nature of the industry is the reason why many of the world's leading new media marketing agencies are arms of larger communications and advertising conglomerates. However, the fact that this is a very new industry has enabled a large number of smaller and independent agencies to spring up across the UK, serving a range of clients internationally as well as domestically.

E-commerce is providing another impetus to the industry, as more and more retailers and other companies seek to move from being simply 'bricks and mortar' operations to being online companies too. With UK consumers going online at a fast and growing rate — as is the case internationally — so the market for new media is being boosted by this growth. The new media marketing industry is set to grow to £2.7bn in value by 2004.

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.