Market Research Agencies

Published by: Key Note Publications Ltd

Published: Feb. 1, 1999 - 70 Pages

Table of Contents

Market Definition

• Overview Of Marketing Research
  
• Focus Of The Report
  
• Market Position
  
• Market Trends
  
• Table 1: Share Of The Business Information Market Taken By Market Research Agencies (% Of Value Sales), 1993-1998

Market Size

• The Total Market
  
• By Market Sector
  
• Table 2: The Uk Market Research Market (£M), 1993-1998
  
• Table 3: Breakdown Of The Uk Market Research Market (% By Value), 1998
  
• Table 4: Interviewing By Methods By Amso Members' Revenues (£000 And %), 1997
  
• Table 5: Uk Market Research Agency Revenues By Interview Method (£M And %), 1998
  
• Table 6: Number Of Respondents By Interview Method (%), 1997
  
• Table 7: International And Domestic Research Revenues For Amso Members (£000), 1997
  
• Table 8: Estimated International And Domestic Research Revenues (£M), 1998

Industry Background

• Recent History
  
• Industry Concentration
  
• Trade Associations
  
• Table 9: Number Of Vat-Based Market Research Businesses By Turnover (£000), 1998

Competitor Analysis

• The Marketplace
  
• Market Leaders And Their Brands
  
• Table 10: Organisations With Market Research Society Members By Area Of Expertise (By Number Of Organisations Offering Each Service), 1998
  
• Table 11: Leading Uk Market Research Agencies By Turnover (£M), 1997/1998
  
• Table 12: Breakdown Of Acnielsen's Global Sales ($M), 1995-1997
  
• Table 13: Performance Of Acnielsen By Region ($M And %), Second Quarter 1998
  
• Table 14: Breakdown Of Taylor Nelson Sofres Plc Revenues (£M And %), 1995-1997
  
• Table 15: Taylor Nelson Sofres Plc Uk Financial Profile (£M), Year Ending 31st December 1992-1997

Strengths, Weaknesses, Opportunities And Threats (Swot)

• Strengths
  
• Weaknesses
  
• Opportunities
  
• Threats

Buying Behaviour

• The Key Buyer Groups
  
• By Industry Sector Of Client
  
• Use Of Market Research
  
• What Buyers Want From Agencies
  
• Table 16: Breakdown Of Amso Members' Revenues By Industry Sector Of Client (£000 And %), 1997
  
• Table 17: Business Information Used On A Daily (Regular) Basis (Number Of Reponses And % Of Total), January-March 1998

Current Issues

• Globalisation And The Rise Of Research Super-Groups
  
• Value Of The Pound
  
• New Research Codes
  
• Problems Recruiting Field Researchers
  
• Internet Research
  
• Year 2000 Compliance
  
• Respondent Validation
  
• 'Over-Research' In The Business-To-Business Sector
  
• Electoral Register
  
• Table 18: The World's Leading Market Research Agencies, Mid-1998

Forecasts

• Overview
  
• Increased Customisation
  
• New Media And The Market Research Agency
  
• Summary Of Major Changes In The Research Market, 1999 To 2005
  
• Forecasts 1999 To 2003
  
• Table 19: Summary Of Major Changes In The Research Market, 1999-2005
  
• Table 20: Forecast Uk Market Research Market (£M At Constant 1993 Prices), 1999-2003

Company Profiles

• Introduction
  
• Definitions
  
• Further Information

Further Sources

• Associations
  
• Periodicals
  
• Directories
  
• General Sources
  
• Hbi Uk Information Sources
  
• Government Publications
  
• Other Sources

Abstract

The UK market research business was worth £810m in 1998. The market grew by 8.7% in 1998 and by 90.6% between 1993 and 1998, encouraged by steady and sustained economic growth since 1993, combined with a greater need for analysis of increasingly diverse and segmented markets. International research has been an important driver of growth since 1993, although the high value of sterling is now proving damaging to international business.

In recent years, there has been an increasing trend towards the establishment of research super groups. Largely driven by increasing globalisation, these super groups have the ability to offer fully co-ordinated worldwide research and to invest considerable sums in the development of technology. However, global strategies are not a guaranteed recipe for success -- and, in fact, have been the downfall of many advertising groups, where the resulting conglomerate has lost the key competencies of the independent operations. The Internet will have an increasing impact on the industry as a whole, with primary research gathered remotely, and without the need for field researchers. In the short-term future, the Millennium bug could present serious and costly problems to agencies which rely on large databases of research data. Industry-specific factors which will affect the market include the Market Research Society's (MRS) revamping of its codes of practice -- which made important changes to how children can be interviewed -- and problems in recruiting field researchers and respondents for qualitative research programmes. Another potential problem facing the industry is the proposed ending of agency access to the Electoral Register, which would be a serious blow to consumer research.

Key Note estimates that the UK market research industry will be worth £1.1bn in 2003, growing by 34.3% between 1999 and 2003. Key determinants for success include increased valued-added data analysis and report writing, and the ability to harness the Internet to improve efficiency and international reach.

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