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Design ConsultanciesPublished by: Key Note Publications Ltd Published: Feb. 1, 2000 - 70 Pages Table of ContentsExecutive Summary
AbstractUK design has emerged from the shadow of manufacturing to become an important and valued discipline in its own right. The industry has flourished through a combination of government support and the realisation by manufacturers and service providers that good design is a key asset when it comes to customer loyalty, commercial success and brand longevity.The transfer of design from being a largely in-house activity to one which is contracted out has boosted the role of design consultancies. This trend, alongside additional central government spending in the run-up to the Millennium celebrations, the National Lottery and the globalisation of business, has resulted in the emergence of a so-called 'superleague' of design consultancies. Beneath these, there are a large number of smaller agencies, many of which specialise in certain key areas, such as packaging design, interior design and retail outlet design. In 1999, the UK's design companies earned a total of £689m in fees. However, over 50% of this was earned by the top 80 design consultancies and the majority of that 50% was earned by those considered to be in the design superleague. During 1998/1999, the gap widened between the superleague agencies and the rest, as a result of the large amounts of money invested in design work relating to the Millennium Dome in Greenwich, and various regional projects funded by the National Lottery scheme. The larger consultancies won the bulk of this lucrative work. Increasingly, the major competitors in the UK design league are global companies, either as a result of their client base or as members of global media groups such as WPP Group PLC. The major players in the UK market are Imagination Ltd, Enterprise IG Ltd, and Interbrand Newell and Sorrell Ltd. Most of the major consultancies are now related to advertising agencies and offer a broader range of services than they did a decade ago.
Additionally, new sectors have emerged, including electronic kiosks and interactive television (TV). However, the major aspect of the electronic revolution has been the meteoric growth of the Internet as a commercial tool and a design space. The fast rise of this sector is illustrated by the fact that AKQA New Media Ltd -- an Internet design specialist -- is now one of the UK's leading 20 design consultancies.
1998 and 1999 were high points for the design industry, with Millennium and National Lottery work resulting in an upsurge in commissions and fees. Key Note estimates that, between 2000 and 2004, design consultancy fees will rise by 12.7% to £816m. Major factors affecting growth will be the increasing internationalisation of the design industry and the growth of the Internet.
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