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Customer Relationship Management (CRM): Key Vendors Supporting Customer Knowledge

Published by: TowerGroup

Published: May. 1, 2000 - 11 Pages


Table of Contents


Highlights

Introduction

Background

Customer Knowledge CRM Categories

  • Data Warehousing--The CRM Chassis
  • Data Manipulation Tools
  • Decision Support Systems
  • Specialized Marketing

    Conclusion

    Abstract

    In stark contrast to the claims of many software vendors, TowerGroup firmly believes that customer relationship management (CRM) is a business strategy and not a technology. We believe there is no such thing as a "CRM technology" per se; rather we believe that financial services institutions (FSIs) that wish to execute a CRM business strategy in a mass-market environment must coordinate a collection of sophisticated information technologies across their enterprises. This TowerGroup Research Note provides an overview of some of the software vendors that offer technologies that can assist FSIs in the pursuit of a CRM business strategy.

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