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E-Business in the European Process IndustriesPublished by: Frost & Sullivan Published: Oct. 1, 2000 AbstractE-Commerce and the Internet Will Determine Winners Among ManufacturersCustomer demand for purchasing industrial equipment on-line is pressuring manufacturers to adopt e-commerce solutions, the ability to conduct business over the Internet. As customers become more familiar with e-commerce, the Internet will be a major competitive factor for market participants. Currently, only a small number of manufacturers are doing business on the Internet, but that number is projected to increase together with growth of on-line sales. Manufacturers who can design a comprehensive website to meet the varying needs and demands of customers are ultimately expected to increase their market share in the European industrial equipment markets. This comprehensive Frost & Sullivan report reveals the Internet's impact on the future of the European industrial equipment markets. It provides demand and competitive analysis, as well as trends for 22 products that are segmented into four major equipment groups. This report can give your company the knowledge it needs to develop a strategic plan of action. Large and Small Companies Face Similar Challenge s Regardless of the company's size, the challenges remain the same. But in the end, larger corporations may have the advantage because they have money to invest in their e-commerce strategy. The challenge for market participants is being able to offer a complete virtual online marketplace where customers can order, purchase and ensure delivery of their products, while also being able to provide value-added customer service and technical support. "One difficulty has been trying to bring together a company's entire product range and facilities to one web location," states the author of this report. "Some companies are segmented into many different divisions. For e-commerce to be successful, these companies have to either devise Internet strategies for each segment, or bring all divisions together under one universal Internet strategy." Online Market Still in the Developmental Stage
The Internet is far from reaching its potential in the European industrial
equipment markets. The end-users' perception of the Internet and the way it
can be utilised for business is changing as rapidly as the technology for e-commerce.
E-commerce presents a major opportunity for all European
manufacturers of industrial equipment. It is vital for companies to closely
monitor developments of the Internet and adapt their strategies accordingly.
Frost & Sullivan offers this important market intelligence for your success.
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