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Mature Americans & Technology

Published by: Buzzback

Published: Jan. 1, 2001 - 15 Pages


Table of Contents


  1. Mature Americans And Computers
  2. General Facts About Mature Americans and Computers
  3. The Role of Computers in the Lives of MA's
  4. Purchase, Learning, and Usage
  5. Awareness and Image of Computer-Related Brands

Abstract

Mature Americans are a large, dynamic, and growing population that holds considerable power in the marketplace. According to the US Census Bureau, there will be 108 million Americans aged 50+ by 2015, which will represent 45% of the US adult population. Today, these adults have a combined net worth of over $19 Trillion, which is over ¾ of the nation's total personal wealth.

This study analyzes the impact of computers (including the internet and email) on this mega-segment of consumers. The insights uncovered can help marketers design products and services that deliver upon the needs of this important group, and create marketing that speaks to this group effectively.

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