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CRM in Outsourced Credit Cards: Added Value in a Multichannel Environment

Published by: TowerGroup

Published: Mar. 1, 2000 - 12 Pages


Table of Contents


Highlights

Introduction

Background

  • A Widespread Business
  • Outsourcers Rule
  • Major Changes
  • New Opportunities

    CRM, Call Center and Credit Cards

    Chordiant's Rules-Based Alternative

  • Internet Integration
  • MQ Series
  • Data Mart

    Chordiant, TSYS and TSeclipse

    Conclusion

    Abstract

    Rules-based software from Chordiant Software, Inc. allows credit card banks that process with Total System Services, Inc. to capitalize on the latest in customer relationship management (CRM) while reaping the benefits of third-party processing. This TowerGroup Research Note examines the business drivers in credit cards mandating CRM in one form or another and profiles the Chordiant software in detail.

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