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Claims, Technology, and Customer Relationship Management: An Opportunity for P&C InsurancePublished by: TowerGroup Published: Jan. 1, 2000 - 10 Pages Table of ContentsHighlights Introduction Background CRM Infrastructure Elements CRM for Claims Integrating Claims into CRM Conclusion AbstractClaims handling is the most significant component of the relationship between an insurance company and its policyholders. Claims also represent a unique type of transaction when compared to other components of financial services. The claims relationship needs to take center stage with sales and marketing of the insurance product. The business strategy known as customer relationship management is a key enabler of the sales and marketing process and that same strategy can be used to improve the claims handling process.Get Full Details About This Report >> |
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