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E-Commerce in Insurance: Overview of the Impact on the Retail LandscapePublished by: TowerGroup Published: Jan. 1, 2000 - 11 Pages Table of ContentsHighlights Introduction Why All the Fuss? Setting the Stage Players in Web Delivery Future of Online Insurance Conclusions AbstractWithin the last 18 months, the insurance industry has begun to take seriously online distribution of retail products. The result has been a proliferation of approaches to product distribution using the Web. These activities have generated a huge amount of interest among agents, carriers, and the press.This Research Note categorizes current approaches to Web-based distribution and explains why this channel has generated such great interest. TowerGroup compares insurance products and the types of online retail products banks and brokerages offer. The distinctions we identify are used to predict the future of online insurance sales and the functionality insurance companies must emphasize in their online offerings.
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