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Integrated Solutions for Customer Relationship Management (CRM): What's Available Today?

Published by: TowerGroup

Published: Nov. 1, 1999 - 17 Pages


Table of Contents


Highlights

Introduction

Background

  • Market Potential
  • Middle Market Spending Estimates

    Solutions Comparison

  • Evolving Position in Market

    Solutions Profiles

    Customer Analytics--eRM Central

  • Data Pump
  • Data Store Components
  • Analytics/Decisioning
  • Channel Pump

    Epiphany--E.4

  • Extractors
  • Semantic Transformations
  • Data Mart/Metadata
  • Application Components
  • Applications

    Fiserv--InformEnt

    Conclusion

    Abstract

    Integrated relationship management suites are relative newcomers to the market, but these solutions have great potential for furthering the adoption of CRM as a business strategy in financial services. Integrated relationship management suites provide the core elements for CRM and, because the suites are implemented as a single piece of software, the users are able to receive strong functionality without the expense and effort of a custom project. For many financial organizations these suites represent a relatively safe entry to CRM—broad functionality at a reasonable cost with simplified implementations.

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