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Prepaid Calling Cards: Market Dynamics and Forecasts 2003-2008Published by: Atlantic-ACM Published: Nov. 1, 2002 - 274 Pages Table of ContentsPreface Table of Contents Table of Figures I. Prepaid Calling Cards History and Industry Overview - A. History - B. Revenues and Minutes - C. Drivers II. Prepaid Product Overview - A. Prepaid Calling Cards -- 1. Retail -- 2. Promotional -- 3. Collectible -- 4. Fundraising - B. Prepaid Wireless - C. Prepaid Dial Tone - D. Prepaid Internet Access - E. Stored Value and Smart Cards - F. Emerging Product Ideas III. Prepaid Calling Card Margins, Costs and Rates - A. Margins and Breakage - B. Rates, Costs and Commissions IV. Prepaid Calling Card Target Markets - A. Unbanked - B. Ethnic - C. Mainstream -- 1. Youth -- 2. Business -- 3. Truckers -- 4. Travelers IV. Prepaid Calling Card Target Markets - A. Unbanked - B. Ethnic - C. Mainstream -- 1. Youth -- 2. Business -- 3. Truckers -- 4. Travelers V. Prepaid Calling Card Channels and Features - A. Marketing Channels and Purchase Location - B. POSA - C. Rechargeable Cards and Denomination - D. Fees and Surcharges - E. Features and Services VI. Prepaid Calling Card Channels and Features - A. Prepaid Overview - B. Underlying Wholesale Carriers - C. Prepaid Switches VII. Prepaid Calling Card Future Growth and Outlook Appendix A. Methodology Appendix B. Glossary of Terms Appendix C. Demographics Appendix D. Distributor Article Appendix E. Regulatory and Legal AbstractATLANTIC-ACM's sixth annual study on the U.S. prepaid calling card market reveals a move towards diversification and increased competition.The strong growth in the prepaid sector can be attributed to the understanding of the financial benefits by providers and by the increasing awareness of consumers about the advantages of prepaid cards.
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