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Published by: Kalorama Information
Published: Apr. 1, 1995 - 250 Pages Now 50% off the original sale price of $3,250.
Table of Contents
Chapter One: Executive Summary
- Size of the Market
- Market Trends
- Consumption Trends
- Production
- Fruit Production
- Vegetable Production
- Marketing and Merchandising Fresh Produce
- Support from the Industry
- Supplier Advertising and Promotion
- Retailer Marketing and Merchandising of Precut Produce
- Product Trends
- The Regulatory Environment
Chapter Two: The Product
- Characteristics of Fresh Produce
- Varieties
- Handling of Fresh Produce
- Storage
- Storage of Precut Produce
- Shelf Life of Produce
- Shelf Life of Precut Produce
- Nutritional Value of Fruits and Vegetables
- Carbohydrates
- Vitamin A
- Folic Acid
- Vitamin C
- Vitamin E
- Antioxidants
- Calcium
- Iron
- Potassium
- Nonnutritive Substances
- Dietary Fiber
- Sulforaphane
- Genistein
- Allylic Sulfides
- Ellagic Acid
- Quercatin
- Pectin
- Production
- Technological Developments
- Breeding
- Biotechnology
- Safety Issues
- Pesticide Use
- Irradiation
- Waxing
- Methyl Bromide
- Alternative Production Methods
- Organic Farming
- Sustainable Agriculture
- Hydroponics
- Packaging of Produce
- Packaging of Precut Produce
- Safety Concerns
- Other Packaging Challenges
- Value-Added Product Trends
- Precut Produce
- Branded Produce
- Specialty Produce
- Miniature Produce
Chapter Three: The Retail Market
- Size of the Market
- Sales of Fruits and Vegetables
- Share of Supermarket Sales
- Share of Sales by Produce Type
- Sales of Value-Added Produce
- Precut Produce
- Other Value-Added
- Production
- Fruit Production
- Vegetable Production
- Pricing and Margins
- Consumption Trends
- International Trade
- U.S. Exports
- U.S. Imports
- NAFTA
- Market Issues and Trends
- Growth in Ethnic Populations
- Health Concerns
- Vitamin Supplements
- Vegetarianism
- Safety
- Effects of Marketing and Advertising
- 5 A Day
- The School Lunch Program
- Automation
- Fresh Trends—Suggestions from Consumers
- Price/Value
- Quality
- Adulteration
- Availability
- Advertising, Promotion, and Merchandising
- Market Issues and Trends in Precut Produce
- Convenience
- Household Formation
- Baby Boomers
- Women in the Labor Force
- The Graying of America
- Pricing
- Safety and Quality Control
- Marketing and Advertising
- Trends and Issues in Precut Fruit
- Market Issues and Trends in Other Value-Added Produce
- Branding
- Organics
- Market Forecasts
Chapter Four: The Use of Fresh Produce in Foodservice
- Storage and Handling
- Packaging
- Produce Placement in Coolers
- Preparation
- Market Issues and Trends
- Increasing Production and Variety of Precut Produce
- The School Lunch Program
- Promotional Efforts
- Benefits of Precut Produce for Foodservice Operators
Chapter Five: The Industry
- Industry Structure
- Issues Affecting Industry Structure
- Farms
- Fewer Owners Hold More Land
- Vegetable Farms Account for 14% of U.S. Crop Receipts
- Industry Participants
- Growers and Shippers
- Equipment and Service Suppliers
- Federal and State Government
- Trade Organizations
- Commodity Boards
- United Fresh Fruit and Vegetable Association
- Produce Marketing Association
- Produce for Better Health Foundation
- National Association of Fresh Produce Processors
- Center for Produce Quality
- Distribution of Fresh Produce
- Distribution of Precut Produce
Chapter Six: Marketing and Merchandising
- Support From Trade Groups
- Commodity Boards
- United Fresh Fruit and Vegetable Association
- Produce Marketing Association
- National Association of Fresh Produce Processors
- Produce for Better Health Foundation/5 A Day
- Is 5 A Day a Success?
- The Challenges of 5 A Day
- Future PBH Plans
- Supplier Advertising and Promotion
- Marketing to the Trade
- Marketing to Consumers
- Examples of Consumer Advertising and Promotion
- Advertising and Promotional Spending
- Retailing and Merchandising of Fresh Produce
- Promotions and Public Relations
- Newspaper Advertising
- Merchandising Fresh Produce
- Displays and Signage
- Nutrition Information
- Recipes
- Infomercials
- Merchandising Precut Produce
- Merchandising Berries
- Merchandising Mushrooms
- Merchandising Precut Fruit
- Special Equipment and Displays
- Merchandising Organic Produce
- Merchandising Premium and Specialty Produce
- Salad Bars
- Pricing and Margins
- Learning from Warehouse Clubs
Chapter Seven: The Regulatory Environment
- The 1990 Farm Act
- More Planting Decisions
- New Conservation Provisions
- Organic Foods Production Act of 1990
- Nutrition Labeling and Education Act
- Value-Added Produce
- Regulating Precut Produce
- Regulating Waxing
- Food Guide Pyramid
- The School Lunch Program
- Biotechnology
- Regulating Bioengineered Foods
- North American Free Trade Agreement
- Export Programs
- Antilibel Measures
Chapter Eight: The Consumer Environment
- The Produce Department
- Increased/Decreased Frequency of Use
- Increasing Consumer Consumption
- Price/Value
- Quality
- Adulteration
- Availability
- Advertising, Promotion, and Merchandising
- Satisfaction
- Factors Influencing Purchase and Consumption
- Health and Nutrition
- Quality
- Household Request
- New Uses and Recipes
- Other Factors
- Use of Value-Added Produce
- Precut Produce
- Branded Produce
- Specialty Produce
- Organically Grown Produce
- A Comparison: Use of Canned and Frozen Produce
- First-Time Purchases
- Specialty Produce
- Safety Issues
- Pesticide Use
- Irradiation
- Demographic Trends
- Growing Hispanic and Asian Communities
- Aging Population
- Smaller Households and Households with Working Parents
Chapter Nine: The Competitive Environment
- The Produce Industry
- Precut Produce
- Mergers and Acquisitions
- Albert Fisher Group/Fresh Western Marketing
- History and Corporate Structure
- Current Financial Situation
- Competitive and Growth Strategies
- Product and Market Activity
- Bruce Church/Fresh Express Farms
- History and Corporate Structure
- Competitive and Growth Strategies
- Product and Market Activity
- Chiquita Brands International
- History and Corporate Structure
- Current Financial Situation
- Competitive and Growth Strategies
- Product and Market Activity
- Outlook and Prospects
- Del Monte Fresh Produce Company
- History and Corporate Structure
- Current Financial Situation
- Competitive and Growth Strategies
- Product and Market Activity
- Dole Food Company
- History and Corporate Structure
- Current Financial Situation
- Competitive and Growth Strategies
- Product and Market Activity
- Frieda's, Inc.
- History and Corporate Structure
- Current Financial Situation
- Competitive and Growth Strategies
- Product and Market Activity
- Ready Pac
- History and Corporate Structure
- Current Financial Situation
- Competitive and Growth Strategies
- Product and Market Activity
- Sun World International
- History and Corporate Structure
- Current Financial Situation
- Competitive and Growth Strategies
- Product and Market Activity
- Sunkist Growers, Inc.
- History and Corporate Structure
- Current Financial Situation
- Competitive and Growth Strategies
- Product and Market Activity
- Other Participants
- Calgene Fresh, Inc.
- DeKalb Genetics Corporation
- DNA Plant Technology Corporation
- Monsanto Company
- The Nunes Company
- Pioneer Hi-Bred International
- Tanimura & Antle
Appendix A: Value-Added Product Introductions
- January 1991-April 1995
- Apr-95
- Feb-95
- Jan-95
- Dec-94
- Oct-94
- Sep-94
- Aug-94
- Jul-94
- Jun-94
- May-94
- Apr-94
- Dec-93
- Oct-93
- May-93
- Mar-93
- Feb-93
- Jan-93
- Dec-92
- Oct-92
- Sep-92
- Aug-92
- Jul-92
- Jun-92
- May-92
- Apr-92
- Mar-92
- Jan-92
- Nov-91
- Sep-91
- Jul-91
- Jun-91
- May-91
- Apr-91
- Feb-91
- Jan-91
Appendix B: Representative List of Produce Industry Participants
- Industry Associations/Commodity Groups
- Processors and Marketers
AbstractThis Kalorama Information extensive study of the value-added fresh produce market provides you with a timely evaluation of the market for packaged salad mixes, pre-cut vegetables, pre-cut fruit, organic produce, and nonorganic uncut produce that is value-added. Examines demand and supply in the market; product innovations; technological developments in packaging, sanitation, refrigeration, and category management; and the globalization of the produce industry. Consumer demographic trends are analyzed, and leading national and regional competitors are profiled. Market size and growth forecasts to 2000 are included, along with market share.
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