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Published by: Icon Group International, Inc.
Published: Oct. 11, 2000 - 222 Pages
Table of Contents
1 Introduction & Methodology
1.1 What does this report cover?
1.2 Evaluating Russia
1.3 Latent Demand and Accessibility in Russia
2 Meat Processing Equipment Market
2.1 Latent demand and accessibility: background
2.2 Latent Demand: Aspects of Interest
2.2.1 Market Profile
2.2.2 Statistical Data
2.2.3 Best Sales Prospects
2.3 Accessibility: The Structure of Competition
2.3.1 Marketing Strategy
2.3.2 Local Production
2.3.3 Third Country Imports
2.3.4 U.S. Presence
2.3.5 End-User Analysis
2.4 Accessibility: Key Factors
2.4.1 Import Climate
2.4.2 Distribution Practices
2.4.3 Financing
2.4.4 Trade Promotion Opportunities
2.5 Key Contacts
2.5.1 Certification Agents
2.5.2 Professional Association
2.5.3 Major Plants
2.5.4 Major Domestic Suppliers
2.5.5 Major Distributors
3 The Economics Of Latent Demand In Russia
3.1 Executive Summary
3.2 Economic Issues in Russia
3.2.1 Balance of Payments Issues
3.2.2 Dynamic Markets
3.2.3 Regional Perspectives
3.2.4 Moscow and Environs
3.2.5 St. Petersburg and Northwest Russia
3.2.6 The Ural Mountains and Western Siberia
3.2.7 The Russian Far East
4 Export Accessibility In Russia
4.1 Executive Summary
4.2 Exporting to Russia
4.2.1 Description of the Banking System
4.2.2 Currency Control and Regulation
4.2.3 Financing Export Strategies
4.2.4 How to Finance Exports; Methods of Payment
4.2.5 Countertrade and Promissory Notes
4.2.6 Trade Barrier Risks
4.2.7 Valuations on Imports
4.2.8 Licenses Required for Imports
4.2.9 Russian Export Controls
4.2.10 Documentation Required for Trade
4.2.11 Entering Temporary Imports
4.2.12 Standards
4.2.13 Product Labeling
4.2.14 Free Trade Zone Options
4.2.15 Adherence to Free Trade Agreements
5 Direct Investment Accessibility In Russia
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Russia
5.4.1 Attitudes Toward Foreign Direct Investment
5.4.2 The Energy Industry
5.4.3 Agriculture
5.4.4 Currency Conversion and Transfer Risks
5.4.5 Expropriation Risks
5.4.6 Dispute Settlement Risks
5.4.7 Direct Investment Incentives and Requirements
5.4.8 Private Ownership Risks
5.4.9 Protecting Property
5.4.10 Intellectual Property Risks
5.4.11 Regulatory Corruption Risks
5.4.12 Capital Market Risks
5.4.13 Corruption Risks
6 Marketing & Distribution In Russia
6.1 Executive Summary
6.2 Marketing and Distribution in Russia
6.2.1 Distribution and Sales Channels
6.2.2 Use of Agents and Distributors/Finding a Partner
6.2.3 Direct Marketing Options
6.2.4 Joint Ventures and Licensing
6.2.5 Establishing an Office; Business Structures
6.2.6 Accredited Representative Offices
6.2.7 Full-Fledged Companies
6.2.8 Sales Factors
6.2.9 Advertising and Trade Promotion
6.2.10 Pricing Issues
6.2.11 After-Sale Service, Training and Customer Support
6.2.12 Public Sector Marketing
6.2.13 Taxation
6.2.14 Need for Local Attorney
7 Human Resource Assessment In Russia
7.1 Executive Summary
7.2 Human Resources in Russia
7.2.1 Unionization in Russia
7.2.2 Collective Bargaining in Russia
7.2.3 Workweek and Minimum Wages in Russia
7.2.4 Forced Labor in Russia
7.2.5 Working Ages and Child Labor in Russia
8 Political Risk Assessment In Russia
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Russia
8.4 Political Issues in Russia
8.4.1 Bilateral Investment Agreements
8.4.2 Politics and the Business Environment
8.4.3 Political System, Elections, and Orientation of Major Parties
8.4.4 Executive Branch
8.4.5 Judicial Branch
8.4.6 Legislative Branch
8.4.7 Political Parties
9 Legal Risk Assessment In Russia
9.1 Executive Summary
9.2 Legal Issues in Russia
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Russia
9.2.3 Excessive Punishment in Russia
10 Cultural And Demographic Risks In Russia
10.1 Executive Summary
10.2 Cultural Issues in Russia
10.2.1 Racial, Ethnic and Discrimination Issues in Russia
10.2.2 Women's Rights and Gender Issues in Russia
10.2.3 Religion in Russia
10.2.4 Fundamental Human Rights in Russia
11 Historical Background
11.1 Social and Political History
11.1.1917 Revolution and the U.S.S.R.
11.1.2 The Russian Federation
11.1.3 Political and Governmental History
11.1.4 Economic History
11.1.5 Monetary Policy
11.1.6 Government Spending/Taxation
11.1.7 Historical International Relations
11.1.8 The Role of the Military
11.1.9 Security Cooperation
11.2 Business Customs in Russia
11.2.1 Russian Holidays
11.2.2 Transportation
11.2.3 Language
11.2.4 Hotels
11.2.5 Clothing
11.2.6 Currency
AbstractThis report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.
Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Russia.
This report helps executives evaluate strategic investment and entry alternatives in Russia. In order to evaluate Russia, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of Russia along these lines. Throughout the discussion, literally hundreds of statistics on Russia are benchmarked against regional and global averages. The reader can thus quickly understand where Russia fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Russia. These fundamentals are the source for Russia's latent demand. Then, the subsequent chapters detail Russia's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Russia, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Russia (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Russia's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Russia's current potential.
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