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Published by: Icon Group International, Inc.
Published: Oct. 11, 2000 - 122 Pages
Table of Contents
1 Introduction & Methodology
1.1 What does this report cover?
1.2 Evaluating Italy
1.3 Latent Demand and Accessibility in Italy
2 Air Pollution Control Equipment And Services
2.1 Latent Demand and Accessibility: Background
2.2 Latent Demand: Aspects of Interest
2.2.1 Market Profile
2.2.2 Statistical Data
2.2.3 Best Sales Prospect
2.3 Accessibility: The Structure of Competition
2.3.1 Local Production
2.3.2 Third Country Imports
2.3.3 U.S. Presence
2.3.4 Marketing Strategy
2.3.5 End-User Analysis
2.4 Accessibility: Key Factors
2.4.1 Import Climate
2.4.2 Distribution Practices
2.4.3 Financing
2.5 key Contacts
2.5.1 Public Sector
2.5.2 Trade Organizations
2.5.3 Trade Publications
2.5.4 Standards
2.5.5 Engineering and Manufacturers
2.5.6 Importers and Distributors
2.5.7 Trade Events
3 The Economics Of Latent Demand In Italy
3.1 Executive Summary
3.2 Economic Issues in Italy
3.2.1 Economic Dynamics
3.2.2 Dynamic Markets
3.2.3 Government Intervention Risks
3.2.4 Balance of Payments Situation
3.2.5 Infrastructure Development
4 Export Accessibility In Italy
4.1 Executive Summary
4.2 Exporting to Italy
4.2.1 The Banking System
4.2.2 Exchange Control Risks
4.2.3 General Availability of Financing
4.2.4 Financing Export Strategies
4.2.5 Availability of Project Financing
4.2.6 Trade Barrier Risks
4.2.7 Government Procurement
4.2.8 Customs Regulations/Tariff Rates/Import License Requirements
4.2.9 Value-Added Taxes
4.2.10 Temporary Goods Entry Requirements
4.2.11 Goods in Transit
4.2.12 Inward and Outward Processing
4.2.13 Special Import/Export Requirements and Certifications
4.2.14 Labeling Requirements
4.2.15 Restrictions on Imports
4.2.16 Warranty and Non-Warranty Repairs
4.2.17 Local Standards
4.2.18 Free Trade Zone Options
4.2.19 Adherence to Free Trade Agreements
4.2.20 Import/Export Regulation Risks
4.2.21 Basic Labeling Requirements in the EU/Italy
5 Direct Investment Accessibility In Italy
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Italy
5.4.1 Attitudes Toward Foreign Direct Investment
5.4.2 Private Ownership Risks
5.4.3 Protecting Property
5.4.4 Adequacy of Laws and Regulation Governing Commercial Transactions
5.4.5 Trade Zones & Free Ports
5.4.6 Direct Investment Incentives and Requirements
5.4.7 Regulatory Corruption Risks
5.4.8 Corruption Risks
5.4.9 The Local Labor Market
5.4.10 Efficiency of Capital Markets and Portfolio Investment
5.4.11 Currency Conversion and Transfer Risks
5.4.12 Expropriation Risks
5.4.13 Dispute Settlement Risks
5.4.14 Key Bilateral Investment Agreements
5.4.15 Capital Outflow and Repatriation Risks
5.4.16 Large Foreign Direct Investments
6 Marketing & Distribution In Italy
6.1 Executive Summary
6.2 Marketing and Distribution in Italy
6.2.1 Distribution and Sales Channels
6.2.2 Retail Distribution in Italy
6.2.3 Agents/Distributors
6.2.4 Appointing an Agent or a Distributor
6.2.5 Franchising Activities
6.2.6 Market Demand
6.2.7 End-User Profile
6.2.8 Competitive Situation
6.2.9 Best Sales Prospects
6.2.10 Legal Requirements
6.2.11 Financing
6.2.12 Direct Marketing Options
6.2.13 Leasing
6.2.14 Joint Venture and Licensing Options
6.2.15 Creating a Sales Office
6.2.16 Advertising and Trade Promotion
6.2.17 Newspapers and Magazines
6.2.18 Television
6.2.19 Radio
6.2.20 Motion Picture Theaters
6.2.21 Posters and Billboards
6.2.22 Show Windows and Flyers
6.2.23 Trade Fairs
6.2.24 Pricing Issues
6.2.25 Quotes and Payment Terms
6.2.26 Selling Techniques/Service/Customer Support
6.2.27 Public Sector Marketing
6.2.28 Intellectual Property Risks
6.2.29 Laws Governing Patents and Licensing
6.2.30 Laws Governing Trademarks
6.2.31 Laws Governing Copyrights
6.2.32 EU Initiatives on IPR
6.2.33 Marketing Agricultural Products
7 Human Resource Assessment In Italy
7.1 Executive Summary
7.2 Human Resources in Italy
7.2.1 Unionization in Italy
7.2.2 Collective Bargaining in Italy
7.2.3 Workweek and Minimum Wages in Italy
7.2.4 Forced Labor in Italy
7.2.5 Working Ages and Child Labor in Italy
8 Political Risk Assessment In Italy
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Italy
8.4 Political Issues in Italy
8.4.1 Major Political Issues Affecting Business Climate
8.4.2 Political System
8.4.3 Major Political Parties
8.4.4 Politics and Agriculture
9 Legal Risk Assessment In Italy
9.1 Executive Summary
9.2 Legal Issues in Italy
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Italy
9.2.3 Excessive Punishment in Italy
10 Cultural And Demographic Risks In Italy
10.1 Executive Summary
10.2 Cultural Issues in Italy
10.2.1 Racial, Ethnic and Discrimination Issues in Italy
10.2.2 Women's Rights and Gender Issues in Italy
10.2.3 Religion in Italy
10.2.4 Fundamental Human Rights in Italy
11 Historical Background
11.1 Social and Political History
11.1.10th-Century History
11.1.2 Italy's Cultural Contributions
11.1.3 Political and Governmental History
11.1.4 Historical International Relations
AbstractThis report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.
Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Italy.
This report helps executives evaluate strategic investment and entry alternatives in Italy. In order to evaluate Italy, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of Italy along these lines. Throughout the discussion, literally hundreds of statistics on Italy are benchmarked against regional and global averages. The reader can thus quickly understand where Italy fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Italy. These fundamentals are the source for Italy's latent demand. Then, the subsequent chapters detail Italy's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Italy, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Italy (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Italy's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Italy's current potential.
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