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Published by: Icon Group International, Inc.
Published: Oct. 11, 2000 - 150 Pages
Table of Contents
1 Introduction & Methodology
1.1 What does this report cover?
1.2 Evaluating France
1.3 Latent Demand and Accessibility in France
2 Air Pollution Control Equipment
2.1 Latent Demand and Accessibility: Background
2.2 Latent Demand: Aspects of Interest
2.2.1 Market Profile
2.2.2 Statistical Data
2.2.3 Best Sales Prospects
2.3 Accessibility: The Structure of Competition
2.3.1 Marketing Strategy
2.3.2 Local Production
2.3.3 Third Country Imports
2.3.4 U.S. Presence
2.3.5 End-User Analysis
2.4 Accessibility: Key Factors
2.4.1 Import Climate
2.4.2 Distribution Practices
2.4.3 Financing
2.5 key Contacts
2.5.1 Public Sector
2.5.2 Associations
2.5.3 Domestic Firms
2.5.4 Publications
2.5.5 Trade Promotion Activities
3 The Economics Of Latent Demand In France
3.1 Executive Summary
3.2 Economic Issues in France
3.2.1 Economic Dynamics
3.2.2 Dynamic Markets
3.2.3 Government Intervention Risks
3.2.4 Trade Barriers
3.2.5 Labor Force
3.2.6 Major and Third Country Competitors
3.2.7 Infrastructure Situation
4 Export Accessibility In France
4.1 Executive Summary
4.2 Exporting to France
4.2.1 Banking System
4.2.2 Foreign Exchange Control Risks
4.2.3 Repatriation of Capital and Earnings
4.2.4 COFACE
4.2.5 Tariffs and Import Taxes
4.2.6 Trade Barrier Risks
4.2.7 Valuations on Imports
4.2.8 Internal Taxes
4.2.9 Export Control Issues
4.2.10 Documentation Required for Trade
4.2.11 Samples and Carnets
4.2.12 ATA Carnet
4.2.13 Labeling Issues
4.2.14 Restrictions on Imports
4.2.15 Local Standards
4.2.16 AFNOR and AFAQ
5 Direct Investment Accessibility In France
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in France
5.4.1 French Investment Regime
5.4.2 The Formal Investment Regime
5.4.3 Informal Impediments to Foreign Investors
5.4.4 France's Privatization Program
5.4.5 Foreign Participation in R&D Programs
5.4.6 Expropriation Risks
5.4.7 Dispute Settlement Risks
5.4.8 Investment Incentives
5.4.9 Direct Investment Incentives and Requirements
5.4.10 Private Property Risks
5.4.11 Property Rights Risks
5.4.12 Transparency of the Regulatory System
5.4.13 Capital Market Risks
5.4.14 Cross-Shareholding
5.4.15 Mergers and Acquisitions
5.4.16 Corruption Risks
5.4.17 Key Bilateral Investment Agreements
5.4.18 The Local Labor Market
5.4.19 Foreign Free Trade Zones/Ports
6 Marketing & Distribution In France
6.1 Executive Summary
6.2 Marketing and Distribution in France
6.2.1 Distribution Channel Options
6.2.2 Distribution Channels for Food Products in France
6.2.3 Wholesale Distribution
6.2.4 Retail Food Distribution Channels
6.2.5 Department Stores
6.2.6 Traditional Outlets
6.2.7 Hotel, Restaurants Food Institutions (HRI)
6.2.8 Distributors
6.2.9 Agents
6.2.10 Representatives
6.2.11 Contacting and Evaluating Potential Representatives
6.2.12 Negotiating an Agreement with a French Representative
6.2.13 Franchising Activities
6.2.14 Direct Marketing Options
6.2.15 Approaches to the French Market
6.2.16 Joint Venture and Licensing Options
6.2.17 Creating a Sales Office
6.2.18 Selling Strategies
6.2.19 Advertising and Trade Promotion
6.2.20 Pricing Issues
6.2.21 Terms of Payment
6.2.22 Supplying Customer Service
6.2.23 Public Sector Marketing
6.2.24 Intellectual Property Risks
6.2.25 Patents
6.2.26 Patent Registration
6.2.27 Trademarks
6.2.28 Trademark Registration
6.2.29 Designs and Models
6.2.30 Copyrights
6.2.31 Local Counsel Requirements
7 Human Resource Assessment In France
7.1 Executive Summary
7.2 Human Resources in France
7.2.1 Unionization in France
7.2.2 Collective Bargaining in France
7.2.3 Workweek and Minimum Wages in France
7.2.4 Forced Labor in France
7.2.5 Working Ages and Child Labor in France
8 Political Risk Assessment In France
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in France
8.4 Political Issues in France
8.4.1 Political System
8.4.2 Political Events Affecting Business Climate
9 Legal Risk Assessment In France
9.1 Executive Summary
9.2 Legal Issues in France
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in France
9.2.3 Excessive Punishment in France
10 Cultural And Demographic Risks In France
10.1 Executive Summary
10.2 Cultural Issues in France
10.2.1 Racial, Ethnic and Discrimination Issues in France
10.2.2 Women's Rights and Gender Issues in France
10.2.3 Religion in France
10.2.4 Fundamental Human Rights in France
11 Historical Background
11.1 Social, economic and Political History
11.1.1 Overview of Key Historical Events
11.1.2 Government
11.1.3 Political History
11.1.4 Economic History
11.1.5 Trade
11.1.6 Historical International Relations
11.1.7 Security Issues
11.2 Business Customs in France
11.2.1 Electrical Characteristics/Communications
11.2.2 Transportation
11.2.3 Climate and Clothing
11.2.4 Commercial Language
AbstractThis report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.
Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in France.
This report helps executives evaluate strategic investment and entry alternatives in France. In order to evaluate France, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of France along these lines. Throughout the discussion, literally hundreds of statistics on France are benchmarked against regional and global averages. The reader can thus quickly understand where France fits into the regional and global perspective. The report first investigates the economic fundamentals affecting France. These fundamentals are the source for France's latent demand. Then, the subsequent chapters detail France's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in France, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in France (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize France's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping France's current potential.
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