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Airport Equipment in Venezuela: A Strategic Entry Report, 2000Published by: Icon Group International, Inc. Published: Oct. 11, 2000 - 118 Pages Table of Contents1 Introduction & Methodology 2 Airport Equipment 3 The Economics Of Latent Demand In Venezuela 4 Export Accessibility In Venezuela 5 Direct Investment Accessibility In Venezuela 6 Marketing & Distribution In Venezuela 7 Human Resource Assessment In Venezuela 8 Political Risk Assessment In Venezuela 9 Legal Risk Assessment In Venezuela 10 Cultural And Demographic Risks In Venezuela 11 Historical Background AbstractThis report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Venezuela. This report helps executives evaluate strategic investment and entry alternatives in Venezuela. In order to evaluate Venezuela, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. This report provides a strategic profile of Venezuela along these lines. Throughout the discussion, literally hundreds of statistics on Venezuela are benchmarked against regional and global averages. The reader can thus quickly understand where Venezuela fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Venezuela. These fundamentals are the source for Venezuela's latent demand. Then, the subsequent chapters detail Venezuela's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Venezuela, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Venezuela (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Venezuela's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Venezuela's current potential. Get Full Details About This Report >> |
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